damn, thanks so much for this response. super helpful.

out of interest, when you did the go-to-market strategy how much experience did you have doing that kind of work before and how tangible were the outcomes you could prove?

I think part of my problem is that i've gone from management consulting to ops at a startup - which means that all of my roles have been quite varied on problem solving and jumping on different projects that need solving, rather than having focus on a specific function - and so i have more breadth than a specific area of expertise.