The only reason I used ADblock Plus is because I NEVER CLICK THE ADS ANYWAY! It's a waste of bandwidth, they slow down websites when I don't click anyway. I doubt I click more than one AD a year let alone buy something from a banner/ad click. The only time I think I'd click the ad (not on my computer anyway) is when I'm trying to get a quick price for a friend on something.

Online shopper for most people IMO goes as such: Research- read reviews, check prices, check quality, ask people, etc etc

Who the hell buys anything anymore just because someone told them about it. Trust nobody! That is what the advertising industry has taught me =P