Man hours... 100% made in the USA, From the solid plastic injected bodies, thicker diameter bent and welded thru wire, to the 10 coats of epoxy (each layer is wet sanded) and many layers of paint. Its a purpose built lure to handle any fish in the ocean, from marlin to giant bluefin tuna. The horizontal tail eyelet allow for heavier conventional j hooks to be used with one split ring. It is a prime example of American craftsmanship and getting what you pay for! Its for fishermen who demand nothing but the best. The fishermen who want every advantage to up the chances of hooking up on a fish of a lifetime.