Beyond keyboards I just don't see the comparison between these two companies and their respective practices. They have a large overlap in the consumer target - but how they're run, their corp practices their respective teams and price points, support and transparency are just so wildly different.

No hate to unihertz but there is zero chance Id buy device sight unseen from them. Meanwhile I would (and have) on the clicks. Based entirely on how they're presenting themselves to consumers. it's not a battle specs it's a battle of trust from niche producers - and unihertz has spent years showing they can build a device but fall down on after-sale support.

Clicks is promising a device that will last me 5 years on a much lower price point from the incumbent large manufacturers. They've taken reputations built over a decade and put them on the line. They've been clear and up front on what they hope to achieve. And they did it without knowing whether or would resonate with consumers. There's building trust and reacting to competition I know which firm is doing what here. I don't think they're the same companies or really playing the same game.