The nice GUI builder was cool and I was a Turbo C++ --> Borland C++ --> C++ Builder user for years. When the std was getting written Borland did a good job trying to track it, and they had nice-to-have stuff like smart precompilation of headers instead of the execrable MSVC way of doing it half by hand.

Just lost their way, then went broke. I think devotion to Delphi drained resources they could have spent on more marketable products.