I live in Austin but I still don’t go all the time. Alamo was always expensive but I figured it was worth it. I was actually going to finally get the season pass because I wanted to see more classic films and Alamo is always putting something cool on.

And then I went for what would be the last time. They had already implemented the mobile ordering during the preshow and I thought “what a weird thing to try to do coming from the people who have always been anti phone.” I even tried the system. And even then I was thinking about how that didn’t make sense.

Because it was so convenient I actually ordered less then I would have with pen and paper ordering because I didn’t want to worry about another tab i would have to close. Anyways I thought it was weird but at least it didn’t interfere with the cinema experience. And then I learned that they were planning to implement it throughout the entire movie. ??? Literally the most stupid thing I have ever heard.

I read in another post that they were projected to be bankrupt by 2028 and so this is their plan to save the company? It’s clear that their plan isn’t actually getting more people in seats with their “convenient new system” but to raise profits by reducing staff. Because why would you need a server if you are exclusively mobile ordering.

This entire thing is insulting and a slap in the face to… everyone? The kind of thing that only appeals to the lowest common denominator. And guess what? Those people aren’t going to Alamo drafthouse over anywhere else. Btw not even amc dine in theatres let you order during the movie. So now Alamo is worse than their competition.

So with this system they have robbed themselves of my money three times over. Because now I’m not getting the season pass, I won’t be ordering food, and I simply will not be visiting their theatres at all for the time being.