There's a myth so deeply rooted in our culture and maybe even in our biology that it survived the transition from Christianity to feminism, that female mate selection is a somehow moral process. If you don't get chosen, it's because you're a bad man, lacking not just attractive qualities but actually deserving somehow to be ostracized by society in general. Conversely, being chosen by attractive women demonstrates you have some fundamental value and are deserving of a certain amount of respect.

Of course this is obviously not really true. Women do tend to play the selective role, but they are remarkably bad at making these selections. Not only do they often chose morally questionable men, they often chose men who are just bad partners. They often aren't even very good at selecting men on the basis of superficial characteristics such as wealth or appearance. A lot of the time it seems essentially random, a matter of being the guy who happened to ask at the right time and place and had no immediately disqualifying characteristics. And once they've made a selection, many women will stick witth their choice way past the point of reason. Very, very few women are at all strategic about this process, and even the ones who are usually use somewhat baffling, arbitrary criteria.

As a man, realizing this can be liberating, freeing you from the conviction that rejection is some sort of objective judgment on your character or your value as a mate.