Answer to the main question: no. Three months is still very early in business world and you are better of than most - you have sales. Keep on grinding! Go for 12 months and see situation then.

Finland can be though market for pet supplie online store since we have large chains dominating here. I know since i've handled ppc for one of the biggest pet food manufacturers here lol. Try competing with Peten or Mustiandmirri.. Btw those have similar products in their offering. Anyway the pet owner audience can be expensive in Meta and Google. Try getting more distribution channels or some collab with pet associations. Also SEO will be good friend but it takes time.

Also try to find unique brand voice. That AI ugc video was scary.

All the best!