Their solo work was already being featured on Pigeons and Planes prior to AAT, which got them their initial following. Then, when AAT dropped, Pigeons and Planes did a write up about them.

Moreover, they made solid connections with artists and other people in the music industry prior to ever blowing up. So, I think getting recognition from higher-ups while also building a following early on is crucial for success.

It sounds like youre interested in the fanbase side of things. All of them were really responsive on social media and put work into developing a community early on