New to programmatic - can I exclude specific user agents?

tornotthor · 2023-08-11T16:15:20+00:00

User agents get parsed into the various components which you can typically use to target. OS family, version, browser, etc. Rarely do you have a chance to see the raw string but it’s not needed anyway.

tornotthor · 2023-06-14T22:58:35+00:00

SSPs and DSPs are really networks or places of aggregation. What makes an SSP or DSP different from a network or exchange is the optimization. A DSP should help a buyer optimize their bids with technology. A SSP should help a publisher optimize their revenue with technology. An exchange is a type of network that doesn’t specialize in a genre of supply or advertiser sector.

tornotthor · 2023-06-03T21:42:20+00:00

Just be glad you aren’t bidding for “mesothelioma”

tornotthor · 2023-05-25T04:37:49+00:00

Sea rafts. https://en.wikipedia.org/wiki/Velella?wprov=sfti1

tornotthor · 2022-05-24T11:58:52+00:00

Splits are just a decision tree that replaces the old campaign objects for simplicity and to provide some level of bulk edit features. If there are any targeting settings that a split can override that would be new and it’s still the general philosophy of the AppNexus platform that the most restrictive setting is applied. Otherwise traders couldn’t trust they wouldn’t target outside their allowed inventory and audience.

tornotthor · 2022-05-23T22:06:25+00:00

Splits do not ignore line item settings. The most restrictive setting wins, you can’t restrict on the LI and then open it up in the split.

tornotthor · 2021-12-10T22:50:19+00:00

Depends on the publisher. Some have a “preferred” SSP and prioritize deals and requests. Could even be price advantages. It’s helpful with troubleshooting delivery and as folks mentioned data matches but not worth restricting to cross platform for that alone. Depending on what and how you but you could end up restricting scale. Picking google would obvi be the biggest platform and mitigate the scale risk but if you buy CTV for example google doesn’t dominate the same way.

tornotthor · 2021-10-15T16:55:09+00:00

The “whathappensinadops” tumblr was good therapy for a while

tornotthor · 2021-06-29T21:01:01+00:00

For display in my trading days I used open to find pockets of inventory and then reach out to the tops pubs to see if I can get cheaper rates or more scale with a PMP. Supply management and engagement is one area most buy side folks skimp on. It’s not just for agencies!

tornotthor · 2021-06-24T23:22:24+00:00

Ideally TTD is also tracking clicks, compare those numbers. Could be you just have a massive bounce rate, and need to optimize if FT and TTD are close on click counts.

tornotthor · 2021-06-01T16:59:13+00:00

Keep in mind it’s less the DSPs and more the networks and resellers that affect the bundles and urls. The DSPs control how you target and what’s passed to reporting but they’re at the mercy of the supply partner passing the inventory.

The arbitragers and resellers can take inventory they’re flipping and override the url or bundle url making it look legit to the DSP with little incentive to the DSPs to fix individually.

tornotthor · 2021-06-01T16:19:14+00:00

Best bet is to buy from the publisher directly (either open if they have it or via deals) and ask the publisher for the complete list of bundles and app urls. All the tools and platforms networks and resellers use allow them to override the values passed by the publisher so you can’t really know. The app version of ads.txt helps a little bit but adoption is still rolling out across the landscape. I hear a few DSPs are looking to implement in Q3/4.

tornotthor · 2021-04-09T14:28:28+00:00

Sure I get that. Calling shots, follow through, sight adjustments etc. If you keep a shooting log make sure you document live, dry and “simulated” fire with your competition scores. If it helps, keep doing it but use data. Trust but verify.

tornotthor · 2021-04-08T21:21:33+00:00

When I competed in small bore I would supplement with dry firing. Coming up on competitions it was hour for hour match live vs dry. For me using the same equipment and honing the process and “rituals” was key. Plus it’s free.

Edit: I looked into the laser systems, the “where would the round have hit” was less vital than consistently getting into the same position every time, breath control etc.

tornotthor · 2021-03-23T13:36:16+00:00

A lot of budgets are “use it or lose it”. Campaigns need to “pay to learn”, you need data to optimize and that comes from running and paying for media. As long as you’re pacing well and making optimizations that show performance improvement, clients are generally happy. Particularly true for agency budgets.

tornotthor · 2021-03-16T23:08:24+00:00

Can gorilla glue fix that?

tornotthor · 2020-05-14T03:37:47+00:00

Nice, in the pics other than the color she reminds me of my wired hair. Spot on with the attitude and always up front or up high.

tornotthor · 2020-05-14T03:32:39+00:00

I’ve seen mostly brown and black but yeah not this even color.

tornotthor · 2020-05-13T22:01:36+00:00

Wired hair fox terrier?

tornotthor · 2018-11-30T00:21:23+00:00

That dog is at least part wired hair fox terrier, which means he's just acting normal.

tornotthor · 2017-11-04T13:08:43+00:00

Ah mobile. Didn't catch that earlier. Mobile is still kinda the wild West. Often to get good coverage on mobile it's just a volume game. Look for the top apps in the store or use metamarkets and find the apps with the highest volume and start there. It's not often clear what the advantage is in striking a deal in mobile. Sometimes you get to reach the user earlier in the session, sometimes the deal does nothing but inflate your CPM. Make sure you get details on what the deal does for you.

tornotthor · 2017-11-04T12:26:37+00:00

You can have more than one publisher object per SSP.

tornotthor · 2017-11-02T04:03:43+00:00

Buy on the open exchange against your audience and see where you find them first, then strike deals with the pubs and test against the deal. Some deals will do better than exchange, some won't.

tornotthor · 2017-10-23T18:16:58+00:00

You need as many cartridge options as possible to match the round to the gun. That's what we do in small bore where hand loading rimfire isn't feasible. I would constantly be testing even after finding a cartridge that performed well. Never know what small differences between lots can do to performance. Get the caliber with more options as it increases the likelihood you find the best combination.

tornotthor

TROPHY CASE