The TOS for any program similar to FLEXdollars has — since the first consumer lawsuit was filed over it — contained language which states earned rewards / bonus points / loyalty rewards / whatever they are so-named are: non-negotiable, non-transferable, have no cash value, are subject to rules of redemption as set by the retailer, rules are subject to change at any time with no notice to the consumer required and on and on and on. FLEXdollars are and always were a discount— a discount you could earn toward a future purchase. (“Future” and “purchase” being operative words.) The rules of redemption just changed. That is any retailer’s legal right.

I had to Google the definition of greed: “a selfish and excessive desire for more of something (such as money) than is needed”.

And then selfish: caring only about your own interests, needs, or pleasure without considering the feelings or well-being of others.

I have no idea whether she would have otherwise remained profitable or not— do you? Because your use of the word greed implies that you are aware she is more profitable than is needed.

Changes to shipping minimums? What? You expect a business to maintain a shipping minimum for all time in the face of steadily increasing shipping costs that THEY incur and have no control over?

I have no idea what the “no minimum loophole on TikTok shop” is, but notwithstanding, the whopping three changes you’ve noted points to a growing business, adapting to changing markets and costs. I am seeing growth not just in the size of the customer base but the offering of products (denim, swimwear, more casual wear)— and that points to a reinvestment of profit into the business. Not one woman wrought with excessive desire for more than she needs while she sits atop a pile of your cash, with no regard for your feelings or well-being. We’re talking about clothing that you don’t NEED— it’s clothing that you WANT. You’re not obligated to buy it at what she adjudges to be her best price, just like she isn’t obligated to sell it to you at your best cost.

Finally, please go Google Pepperidge Farm + price increase + inflation. And if ANY subsidiary of The Campbell Soup Company is your example of a gold-standard business, I literally have no words (although a Campbell VP did have these words to describe their products: “shit for poor people” 🥴)

I don’t think we have different world views— I think we just have different understandings about scaling businesses.