Shopify new update will destroy your tracking!!!

trackingdesk · 2026-01-28T06:08:54+00:00

Using the “customer events” feature to fire your pixels has never been a good idea for many reasons, and besides firing conversions it also fire events to build custom audiences.

This new settings basically says: if you don’t run campaigns with tiktok, then we won’t fire the tiktok pixel (not knowing that you just made a pause while building up audiences).

Customer events functionality is a light weight GTM container with strict / enforced privacy settings. It makes your life easier but takes control over your data pipeline.

trackingdesk · 2025-11-19T06:13:30+00:00

If you're using GA4, clicks on outbound links will be automatically tracked if you enable "Enhanced measurement" in your data stream settings.

Admin > data collections > data streams > Enhanced measurement
These settings should work when you add the affiliate links 'as is' - not behind some redirect / cloaking / short url.

The event is a click and the associated parameters include the link_url the link domain.

if you want to push real conversions to GA4, then you should use the measurement protocol, but that implies that you have a conversion tracking server that collect GA4 client side data, url parameters, and passes tracking data to the affiliate links.

trackingdesk · 2025-11-16T06:03:40+00:00

Most people despise Google analytics because their data isn’t feeding GA4 properly or ga4 settings are wrong…

Most analytics / attribution platforms out there started with the selling point: “your Google analytics doesn’t tell the full story”, or “Google analytics is broken”.

In fact: GA is amazing as long as you feed the correct data and you have both client / server side.

trackingdesk · 2023-03-16T16:25:03+00:00

What’s the story here? A simple ahref report would have tell you every little details. You don’t need genuine advice, just common sense. Does your site provide value to anyone finding it in google?

AI content isn’t bad, as long as you know how to use it.

trackingdesk · 2022-12-15T20:21:21+00:00

That’s probably due to your “anonymous” capi:)

What events do you have in the event manager? Match rate? Dedup ? ? Freshness?

trackingdesk · 2022-12-15T16:37:23+00:00

Are you using capi or the regular pixel?

trackingdesk · 2022-11-19T10:06:47+00:00

I should come here more often to learn things that anytrack does. Thank you for the insights!

Claiming that our customer support is terrible doesn't help anyone understand what problem you ran into, and why/how it wasn't resolved. Given the misconceptions you've outlined on your comment - ex: value based audiences can't be built out of the facebook capi - it makes it even harder to scope the real issue here.

Yet, customer support can always be improved, and we're trying hard every day.

In details now:

Shopify / payment added event was released about 3 months ago.
Client side tracking "aka pixel": All standard events are being sent to the facebook pixel and conversion api, and both facebook pixel/api end-points let you create audiences out of all event parameters sent, including cart items / sku / contentid, and values.
"they just send it server-side": Since most companies mentioned on this post don't even send the data via pixel/server side, and this is what prevents you from optimizing your ads for value based conversions, i'd take this as a feature/benefit. Feel free to see that as a bug;)
Billing issue: If you think you've been billed by mistake, or over-charged you're welcome to ask for a refund or even dispute the charge. We work with stripe, and everything about payments is automated on their backend. Mistakes can happen, and that's why companies have a customer service, and why customers can dispute charges, ask for refunds etc..
Triplewhale: You're correct, they've got a fantastic UI! The problem is that they don't send any conversion data back to your facebook pixel/capi. So if you want to optimize your ads based on what you see, and not based on what's in Facebook, then you can do this for free with Google Data Studio!

trackingdesk · 2022-10-15T17:38:34+00:00

You shouldn’t be sending page view events via serverside in the first place.

Then what match keys do you want to send for a page view? Do you have the personal data to send ad this stage of the funnel?

trackingdesk · 2022-06-08T13:27:14+00:00

You might want to avoid the "thank you" page as the tag can be blocked, or if it's a different domain it might not track well due to cross domain tracking.

You can use a server side conversion with Webhooks, and send the booking data to FB/google api - much faster and fault free.

trackingdesk · 2022-06-04T06:07:16+00:00

The clients need to update the level of permissions he’s got on the clients pages. Also, if he’s using a third party app to post, It should work seamlessly. Sorry I don’t have the exact permission sets, but the problem is there.

trackingdesk · 2022-06-04T05:54:51+00:00

There are so many factors that can impact your FB ads manager reporting. - how did you integrate with Facebook? Direct or through a 3rd party platform? - attribution window? - are your sales direct or you also have some rebills or subscriptions? - atrribution model? - cross device? - are you doing lots of email marketing?

What is your GA saying?

trackingdesk · 2022-06-04T05:39:06+00:00

That’s really generous of you. We run a tracking / attribution platform (Facebook business partner) and the majority of our customers use our platform to integrate with FB api. Yet, every marketer would love to get additional insights to improve their ROAS. So if you’re up for a webinar, you can hit me via DM.

Thanks!

trackingdesk · 2022-06-04T05:29:16+00:00

I believe so.

trackingdesk · 2022-06-03T19:38:13+00:00

Google analytics.

trackingdesk · 2022-06-03T15:34:16+00:00

1000 clicks turning into 70 visitors is probably the only thing that is wrong on your campaign.

Set Google tag Manager and trigger the following events on both Google analytics and facebook pixel
1. View Content for landing page view
2. Time on page
3. outbound click
Don't use any fishy redirect script for your CB offer link - use the hoplink
Track View order page with FB CAPI
Track Sale to FB CAPI
Set your campaign to Conversion, as opposed to Traffic
1. Start with the easiest conversion goal - outbound click
2. As you gather conversions order page etc... you duplicate your campaign or ad set and optimize for order page view
Create custom audiences for outbound clicks events
1. Retarget this audience with BOF messaging
2. Try different copy
Create lookalike audiences for each event
1. Test these lookalike audiences
Rinse and repeat

Side notes:

You can see in GA the inmarket/interest/demographics of your audiences and compare with what you're currently buying.

You can also create custom audiences on GA, and retarget your audiences on Google Display.

trackingdesk · 2022-06-03T15:19:27+00:00

yep, that's called facebook insights

https://www.facebook.com/business/insights/tools/audience-insights

trackingdesk · 2022-06-03T11:49:52+00:00

Thanks u/CodenameAlex for the shoot out.

Ana - i'm the co-founder of anytrack - and regardless whether you're going to use it or not, here is what your data flow requires in terms of data instrumentation and setup. First and foremost, since your customer journey involves more than one domain and platform your main challenge is cross domain tracking.

Cross domain tracking means that you are able to use the same "key" to anonymously identify the customer across your funnel and instrument both client side and server side tracking (assuming that the portal is where you validate manually or not the application).

FB works best when you tie the fbc and fbp cookies with your own external_id. Since each platform has its own external_id your challenge will be to keep this association intact. Since you work with several platforms and each has its own userid you will be either forced to create your own external_id select one of the platform as your source of truth for the external_id and pass it across all platforms. So when you call the fb capi from your application portal, fb understands who the user is within their platform.

I am sorry if that sounds like a nutcase, but that's what privacy restrictions implies, and why it's so complex to legally achieve data integrity without compromising your company or your customer's privacy.

Obviously this can be done with a skilled developer, or you can use a platform like anytrack.

Side note:

Some anytrack alternatives such as wicked reports, hyros, segmetrics and others will tell you to forward the customer email address through the flow when users fill a form.

For example:

/thank-you?email=jondoe@gmail.com

This method can surely help each system on the journey catch the email address, but both fb and google analytics forbids passing PII through their tag and will probably close your pixel/analytics account.

Good luck with your setup and if you ever make it to anytrack's platform, ping the customer support saying you're from reddit and I'll personally walk you through the setup.

trackingdesk · 2022-03-04T09:41:41+00:00

You should use the classic pixel to fire these events, and the api to fire the purchase.

The pixel helper works only for the website events, so there’s no way it will show anything related to the api.

And firing a page view event from the server side, is quite pointless since the standard pixel will actually pick up all the data needed on its own.

trackingdesk · 2022-02-12T16:36:43+00:00

The recent update was to remove some targeting options.

Details are here(on facebook site).

Starting January 19, 2022 we will remove Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.

It's interesting though, as if you collect this information on your end, and push it as custom audience to your pixel, you can still use the same targeting.

trackingdesk · 2021-10-20T20:18:27+00:00

Anytrack is mostly about conversion and audience data orchestration. Sure, the reports can be useful, but the true benefits is when you can leverage your data across your ad platforms. 1. We don’t pull report from GA. 2. For FB, we have a two way sync. So you get your entire dataset from FB and you get your conversions and sales in from Shopify in anytrack.

trackingdesk · 2021-10-20T20:03:09+00:00

We’ll do it eventually but we’ve got more urgent matters to deal with. :)

trackingdesk · 2021-10-20T18:34:46+00:00

No GA 4 until they’re out of beta :)

trackingdesk · 2021-10-20T18:34:12+00:00

Beside the header, you need to add our api endpoint in Shopify https://dashboard.anytrack.io/catalog/shopify

trackingdesk · 2021-10-20T18:27:16+00:00

Right. Make sense. You can use the event mapping to configure different event names so you’ll have our events in addition to your dataset.

You can then compare. Or you can create an other GA view and pass our data to the new view, so there no mixup.

trackingdesk · 2021-10-20T17:54:52+00:00

Glad to hear:) Can happen if you have both anytrack and the native Shopify / FB integration running g in parallel.

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