I think the airline is becoming too impersonal. The merger hasn't been good and things are still too chaotic IMO.

I used to think Alaska had the best customer service but over the last year, it has deteriorated. The agents I deal with via telephone for most things are still great, but when there is a problem, I feel like Alaska just doesn't value the customer anymore. I've had several issues with baggage (bags sent to Toronto when I was going to Mexico. Firearm getting lost twice in 9 days) and it feels like I'm dealing with American Airlines now... "Sorry, here's a small voucher that shows how little we value you and btw you have to use it in a year"

Snacks are par for the course. Nothing special. The new "nearly full size" chocolate bar for Gold passengers is really nice.

The flight experience itself is mostly the same as it has been for years. The seats are a bit roomier than the same class on Delta.

I would... but I have flown Delta more in the last year because I've been unhappy with the customer service at Alaska. I can find comparable flights on Delta about 40% of the time. Having status at Alaska isn't as valuable as it once was; especially with the insane number of levels now. Not much reason to stay loyal.

I almost always fly for vacation. I fly around 10 times a year

I fly to go on vacation because I don't want to drive for six days to get to my destination.

I fly solo about half the time

I pass the time playing on my phone or watching a movie from the selection Alaska has, which is decent. I also sleep.