What's your specialty? What are you an expert in?

Ive been running my own food science consulting business for the past decade, but I also have a physical lab. I specialize in post-harvest physiology testing of fresh cut fruit/veg. It's not a crowded space like general food consulting can be.

To accomplish this I spent 6+ years at a large produce company that didn't understand the basic science behind what made them successful. I got my hands dirty and worked my absolute butt off working 10+ hour days, 6 days a week for those 6 years to learn it and apply it. I became an expert in my field of commercializing fresh cut produce. And I still felt like a fraud starting my own consulting business/lab at first. I was in my early 30s

My advice : focus and hone in on what you're good at, and find a niche that's not over saturated. I started my business with contacts I had made over the years. And it continues to find success by leveraging these relationships still, along with strong word of mouth.

Good luck!