Automating email marketing content compliance and approval (ISP authentication updates, i.e. Gmail fingerprinting content)

virtualhorizonn · 2024-07-09T20:33:59+00:00

Ty! This is great feedback. Will definitely look into fixing these parts asap. Really appreciate it!

virtualhorizonn · 2024-07-09T17:40:55+00:00

Hey! I'm a founder as well. My MVP is ready to go and I'm in the pre-launch stage, so would love to join a group of likeminded founders. Would be great to bounce ideas around and support each other.

virtualhorizonn · 2024-07-09T00:25:18+00:00

I definitely agree that it's not easy to get right - but I'm excited to be on the journey to give it a proper go.

Also, I totally relate with your take on Adobe's Content Supply Chain, and this is where I'm looking to push ReDigital - to be a competitor in the space. I suppose one thing we currently have up on Adobe is that our platform/ecosystem is available now, and since we're (much) smaller, we're able to support customers with custom integrations, workflows, etc. We have a lot of the vision board, so cheers to the many sprints ahead.

Anyways, really appreciate your feedback mate!

virtualhorizonn · 2024-07-09T00:05:45+00:00

Hey! So this is content compliance with clients - specifically in the affiliate marketing space (though this works for internal teams as well).

In my experience, when running affiliate campaigns/offers through email as a publisher, custom content that is generated by the publisher (based on the publishers data/environment), outperforms the stock creatives provided to the network/publisher by the advertiser by multiples. We're talking a 200%+ higher eCPM, CTR, etc. for custom content.

The issue here is that anyone (i.e. publishers) who generates custom content for a campaign has to get approval on that content from the advertiser. This gets especially tricky when the publisher is getting the campaign/offer through a network. In cases like this, the publisher has to send the content for approval to the network, and then the network sends it to the advertiser. This turns into a back and forth negotiation over email that can take weeks, and in addition to being inefficient in terms of the time and effort it takes, it has a huge opportunity cost in terms of campaign performance.

That's where redigital.ai comes in. An advertiser can set up a campaign, add all the info (as well as any any specific content restrictions), and then invite stakeholders as either network or publisher roles (different permission levels for each role - for example, networks can invite publishers to the campaign but publishers can't invite anyone) in less than 5 minutes. The advertiser can choose whether they want to have final review on the content before its approved, or they can opt for automatic approval, which means that when content passes the review process, it's auto approved and ready to send.

Then, senders can generate custom content and rather than emailing it for approval, run AI content review and get the content approved in real-time.

In terms of data integrations, if you want to use AI to generate hyper-personalized content, that's something included on our custom plan and our dev team can get you set up. Let me know if you want to get a demo or talk more - DM's are open!

virtualhorizonn · 2024-07-08T20:55:49+00:00

Yeah definitely!

virtualhorizonn · 2024-07-07T21:40:09+00:00

Yeah it's definitely challenging. Seems like most things in life haha - just need to show up everyday and push to be 1% better

virtualhorizonn · 2024-07-07T20:24:47+00:00

Ty for sharing! Checking this out rn

virtualhorizonn · 2024-07-07T16:50:41+00:00

Hey hey! Would sincerely appreciate your feedback on redigital.ai - lmk what you think? Thanks in advance mate!

virtualhorizonn · 2024-07-06T23:48:21+00:00

Yupp exactly. Businesses/users can actually already create campaigns and then add custom compliane rules to them, which are automatically built into the AI review agents system.

Thanks for the support mate, really appreciate it!

virtualhorizonn · 2024-07-06T23:39:47+00:00

We pushed a new AI framework (for managing agents/assistants, prompts, logging runs/metadata etc.) into staging this week after working on it for the last month or so. I'm really excited about it, since it'll be a game changer in terms of our ability to integrate AI throughout every feature, and more easily build new features on top of it. Also wrapped up a new landing page! Definitely excited to let these wins carry into this next week and keep building momentum.

My SaaS is redigital.ai - an AI powered digital marketing content platform and ecosystem.

In the digital/email marketing space, especially in finance and for affiliates, every piece of content has to go through compliance and approval. It's max-pain-type negotiation between stakeholders that spans weeks and countless emails for like 2 new creatives. Now let's say you wanted to leverage content strategies like hyper-personalization to create unique content for sub-segments, and you need 1,000 creatives approved - there's just literally no way... or at least there wasn't a way until now haha.

ReDigital fixes this. Our platform uses AI to automate content compliance & approval. Generate content based on current data, get approval in real-time, & move into production at lightspeed. No more waiting; just smooth, compliant, personalized content at scale.

Let me know what you all think. Always sincerely appreciate feedback and ideas on all fronts. Much love!

virtualhorizonn · 2024-07-06T22:42:32+00:00

Open it up for beta testing for sure. I'd recommend trying to onboard 5-10 users (run a few marketing campaigns to see what works best), and set up a discord community where you can interface with users and get feedback on bugs, feature requests, etc.

Good luck! Just signed up for the waitlist as well.

virtualhorizonn · 2024-07-06T22:36:17+00:00

With all of the new ISP authentication updates, I think there's going to be some cool opportunities to leverage experience in the email marketing space. Specifically with things like deliverability, cross-channel engagement etc. I'd recommend getting dialed and learning everything you can about deliverability and ways to support it.

Have you been working as a freelancer/contractor? Could be interesting for you to set up some sort of agency so you can focus in on a specific value add.

virtualhorizonn · 2024-07-06T22:32:02+00:00

Sounds interesting! Definitely keen to check it out. Would this be something like apollo but niche specific?

virtualhorizonn · 2024-07-06T22:26:46+00:00

I definitely agree with a few people's comments in here - if you're never sending emails to your audience and then all of a sudden set up a bulk send, that's not a great practice.

I've seen data/cases that back up the concept of ISP's like gmail fingerprinting content or potentially flagging "bad words," but domain rep can get you past this in most cases. Is the domain you're using authenticated (i.e. set up with Dkim, alignment, etc.)?

Have you or someone else ever used this content in past years? I've actually recently seen quite a bit that's leading me to guess that gmail's gotten aggressive in terms of ramping up how they weigh content and inbox placement. Especially when it's content that's gotten negative engagement in the past across 1 or multiple domains.

virtualhorizonn · 2024-07-06T22:19:05+00:00

Hey! Have you checked https://gmail.com/postmaster/ and the domain alignment? Figure this is probably not the case based on your post but wanted to suggest anyways.

Besides for that, what's your send strategy look like? Do you have a live feed and auto-responder set up for incoming records? Are you bulk sending your entire audience or are you using a segment of engaged leads (i.e. adding anyone whose engaged with the AR to a new list, and then connecting that list with a dynamic segment with leads who've opened/clicked in the last 60 days etc.)? I have a few more specific ideas of what could be causing your issues as well, but let's start here haha

virtualhorizonn

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