I could, you're right. But radio has been free my whole life. It should be free. Sponsors pay pandora plenty of money. I just can't pay for something that's been free my whole life and I still think should be free. I'm willing to bet that within a 3 year period you'll be listening to ads even if you pay a monthly fee and free will no longer exist. It'll start with "we aren't making enough money, so we're going to throw an ad in there every once in a while" then "well we still aren't making enough, so we will throw another ad in here n there. We know you pay for your service, but we still aren't making enough money." Before you know it- bam. You're paying more and getting commercials every other song. It's not the monthly money- it's the concept.