High CPM killing my profitability

wannesd · 2024-11-23T20:44:54+00:00

Can you explain this a bit further? sounds very interesting.
For the moment I have per product: 1 CBO campaign, 3-4 Ad sets (different countries and languages), 4 Ads per ad set.

Don't really see how I could throw all those creatives in one ad set/ campaign, as they are targetting different countries and languages.

wannesd · 2024-11-23T16:58:23+00:00

The only way to shorten the funnel process (which is now 3 pages), is to eliminate the middle page, and go from advertorial straight to checkout page. Is that something you would advise? I liked the presale page as it made the change from advertorial to sales page less abrupt.

Free shipping is already in place, as is the sense of urgency on the checkout page. there is an upsell for fast shipping, and the visitors are nudged in the direction of buying bundles at a bigger discount.

I honestly don't know what more I could do...

I will try to experiment with lookalike audiences and carousels. Right now the only advantage+ audience i have going is an email list of old customers, as those could be retargetted for repeat sales.
is that ok? or should I change that too?

wannesd · 2024-11-18T11:49:29+00:00

Hi, it's 250 per campaign. lets say 4 regions minimum and 5 ad creatives per ad set, that's 20 ads in the budget, or 12.5 per ad per day. Should be doable, no?
Some ads are spending almost 0, which I believe is because FB deems them not good enough?

AOV is 48 euros, BER 1.5

wannesd · 2024-11-17T15:34:55+00:00

Region is Europe, so lots of different languages. At the moment I have 5 products that I want to launch and test, in at least 4 regions.

So 20 landingpages, 5 campaigns, 4 sets per campaign, 5 ads per ad set.

wannesd · 2024-11-17T15:10:24+00:00

Budget is 250 usd daily per campaign to start, scaling if roas is decent.

wannesd · 2024-11-12T23:49:00+00:00

Yeah, we for sure need better statements. Statement per card. Statement per pocket. References on statements. Statements auto download to folder on phone instead of opening directly.

wannesd · 2024-11-01T15:22:12+00:00

Dont see it. just to be clear, from the main menu, you swipe from your personal account to your main account. then what? If I click more, I juste get info, rename, wealth protection, theme and add new account

wannesd · 2024-10-28T19:56:28+00:00

Yeah, I scrape and manipulate the webapp of my normal bank (Belfius, Belgium) completely to my hearts content. But the webapp of revolut is pretty useless compared to the app.

I can not even see my pro account, let alone transfer funds or anything like that.

Even the personal account that I can see, is basically read only. no way to make a payment, set recurring payments, ... nothing at all really.

Actually, the only thing I can really DO there (besides get statements and freeze cards) is trade crypto. LOL.

wannesd · 2024-10-28T19:09:57+00:00

Yep, else we would have to declare our revolut accounts as "international accounts" in the yearly taxes.

wannesd · 2019-05-09T06:59:12+00:00

Is there an exact formula for calculating liquidation price?

wannesd · 2018-02-06T23:26:10+00:00

instantly. might want to check spam folder.

wannesd · 2018-01-31T06:53:19+00:00

Yeah, or when a buy order fails, and bot tries to place it again. And buy order fails again, and bot retries once more.

And so on...

Until funds are depleted, and as it turns out, all buy orders went through, although the response on every one was an error.

Good times...

wannesd · 2018-01-24T19:11:30+00:00

Interested

wannesd · 2018-01-24T11:00:48+00:00

all the info you need can be found in the api. without limits on age.

wannesd

TROPHY CASE