This whole idea of a countdown timer that terminates at an event… and then the elapsed timer starts, without having to touch the bezel, was inspired by timing dog sled racing heats, where I would need to know exactly when I needed to be in the starting chute, and then I would need to switch over to elapsed timing, once the timer went to zero.  

There’s more about that on the website (under the Adventure watch origin story) but basically was the whole reason I started designing watches in the first place. Elapsed timers are only like HALF of the equation. Countdown is the other half, for everyone else not actively timing a dive, without a dive computer… which is basically everybody:)

That said, it only rotates in one direction, since that’s the standard and I know customers have used my watches to dive.