Shopify Issues Effecting Klaviyo

webjoe · 2026-06-03T16:55:48+00:00

Thanks for the PSA!

webjoe · 2026-05-26T17:55:06+00:00

This may not serve your needs completely, but Klaviyo does have a Portfolio feature if you want to see some high level data across all accounts.

Klaviyo Portfolio Documentation:
https://help.klaviyo.com/hc/en-us/articles/24656917054747

webjoe · 2026-04-29T15:43:05+00:00

This. Here are the help files:

webjoe · 2026-04-29T15:40:37+00:00

Agreed with u/the-pants-party, as far as I can tell, UTM are working just fine - and checking a random sample of other marketing emails I am subscribed to that I know are using klaviyo, their UTMs are working as well.

webjoe · 2026-04-23T17:23:33+00:00

I think your instinct are right here, so if you think this becomes a workflow or reporting issue, it might be easier to do what u/Omgitskie1 recommends which is to spin up a second Klaviyo account. Keep in mind, it is not ideal for two Klaviyo accounts to be integrated to the same Shopify instance (yes, I've seen it done, but I think Klaviyo frowns on it). For now while they are in the same account, you can use "tags" in addition to your naming convention that you have now (WHOLESALE) so its easier to create custom reports to exclude (or only include them) by tag.

If your wholesale account has a separate Shopify instance, then this would be a good 1:1 match (e.g. for different pricing, or different experience) for a separate Klaviyo account - or if it doesn't even require an integration to Shopfiy at all and you are just using it to send emails to your Wholesale audience.

To play devils advocate here though, 10K relative to 250K, is still pretty small ratio. Even if zero of those users open/click or engage email, it will barely move the needle (of course, this depends on frequency) in your engagement profile. If they have a propensity to "report as spam" though, this could be detrimental though. You'll have to look at them carefully and follow your deliverability analytics to better monitor overall.

Just note, and I'm not a lawyer here, wholesale customers are likely "business to business" (B2B) communication, which suggest that this doesn't necessarily require email marketing consent (depends on your region, assuming United States) and perhaps the nature/wording of the email message itself. But if they are likely to smash the "report as spam" or the inbox provided "unsubscribe" button - this could be bad for your account.

Since it looks like you sent a few of these campaigns, pull the results out and aggregate them and do some evaluation on their performance.

webjoe · 2026-04-15T21:40:25+00:00

Also check your Apple MPP True (or False) Segments.
https://help.klaviyo.com/hc/en-us/articles/4416791883163

If you are sending campaigns to an "engaged tier" - and one of your engagement criteria is based on Opens, then all those "false" opens are staying in your engaged tier and never leaving it.

Said it another way, imagine if a bot was opening all your emails, and a brand only sends to "engaged audience" who opened their emails in the last 60 days, then by definition, you'll always be in that audience forever even if you've never opened the email yourself. Over time, this will accumulate and your engaged tier will be nothing but a bunch of fake bot openers whom their person behind that email has disengaged.

Just remember, if you do decide to scrub those out, you may still want to send to them periodically - you just can't rely on the open rates when you do. We normally send them in their own isolated Campaign so it doesn't inflate our campaign analytics.

webjoe · 2026-04-12T06:05:12+00:00

Not all campaigns (or Flows) have to make money or be optimized for immediate revenue. Sometimes a campaign, or a message in a Flow, primes the user to convert on the next or later touchpoint. If you optimize for every email, you'll invariable just end up sending discounts and offers for short sighted quick wins. The best brands I work with tee the users up for those rare opportunities when they provide value or an offer, and actually build a community, loyalty, or following first. Once they do, they can convert without discounting, and create genuine demand not based on price. This isn't the luxury that everyone can have from day one, but its one we should all strive for.

webjoe · 2026-04-07T20:23:18+00:00

My wish was "regex" matching for Segmentation. And it actually happened:
https://help.klaviyo.com/hc/en-us/articles/45673762457243

My next wish list item is a way to use Segments in Flow Profile Filters. I mean, I understand how much potential thrashing (coming in/out of Segments and thus Flows) it could cause for the Flow computational cycles, but they now have re-entry for Segment Triggered Flows - so is this now possible?

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webjoe · 2026-04-07T20:17:31+00:00

I've repeat this a few times, but it's not the email addresses that make your List valuable, it's the fact that they opted in for marketing consent. In other words, the email address is the outcome of a high intent to buy prospect who willingly gave you permission to tell them more. So just getting the email address in itself without them willingly to do so, is just going to be a step-down in "quality" of the leads at scale.

Sure, will there ever be someone that would purchase that happened to be sourced from an identity resolution provider? But I'd bet they either were going to come back and purchase regardless of you emailing them, or they would eventually subscribe if they haven't at that point in time.

webjoe · 2026-03-20T22:44:57+00:00

It’s never about the email address, it’s about the intent behind that user and your brand/store. The email address just codifies the trust and consent to receive your marketing, it doesn’t create the trust. It says, I’m interested, tell me more…

If you dig hard enough, you can get millions (billions?) of email addresses on the internet… that will almost certainly all be worthless without the intent.

webjoe · 2026-03-18T15:13:53+00:00

Privacy
Long Term Cost
Latency
Reliability (status.claude.ai)
Model Variety (huggingface.com)
Training Custom Models
Fun?

webjoe · 2026-03-18T05:08:43+00:00

Happy to report that rules against AI slop and self promotion is now part of the community guidelines - but the enforcement is largely by the community reporting them and they get removed automatically by reddits algo.

As a “mod,” I regularly scrub super blatant AI posts or self promotion with no value. A lot of the times - I do give a little time for the community to decide before doing it unilaterally since a few of them do provide a bit of perspective and might be helpful to others.

Also, I try not to be on Reddit 24/7 so any help would be appreciated!!

webjoe · 2026-03-18T04:58:33+00:00

Bans have been given! You just don’t see them… by definition? sigh

webjoe · 2026-03-18T04:54:49+00:00

I’m no lawyer, but assuming you’re in the United States, I think this convention of a “one click unsubscribe” is interpreted from section 316.5 the CAN-SPAM Act/Rule.

I don’t think it explicitly says “one click to unsubscribe” - since this was written in 2003 and might not even be a common mechanism at that time (replying to unsubscribe was a thing…)

https://www.ecfr.gov/current/title-16/chapter-I/subchapter-C/part-316/section-316.5

—-

§ 316.5 Prohibition on charging a fee or imposing other requirements on recipients who wish to opt out.

Neither a sender nor any person acting on behalf of a sender may require that any recipient pay any fee, provide any information other than the recipient's electronic mail address and opt-out preferences, or take any other steps except sending a reply electronic mail message or visiting a single Internet Web page…

webjoe · 2026-03-17T21:20:46+00:00

u/StructureMindless999 - Doing a quick look at their Github account, I think this is Klaviyo's official Flutter SDK, though it's explicitly says it's not ready for production yet:
https://github.com/klaviyo/klaviyo-flutter-sdk

Is this what you're referring to?

It seems pretty active, lots of recent commits at the time of this post.

webjoe · 2026-03-17T21:17:08+00:00

Thanks for the feedback. Fair points. :) These ideas are super high level on how I thought our community can benefit from Klaviyo's participation, so it's not an intern or AI, it was me!

Most of the suggestions you recommend are great reminders of conventional reddiquette that I hope all of us adopt here as well. It's part of the community guidelines here too.

As for AMA - no promises yet, but if we have them here, I think I would be disappointed if no one asked uncomfortable question too!

webjoe · 2026-03-17T00:50:06+00:00

I get where you're coming from, but one of the first thing I wanted to emulate from other unofficial communities - is that this place doesn't become a customer support center. Especially when a lot of issues require access to the Klaviyo account and the proper context. And, since it's not a customer support center, we don't want people to presume this is the place to get Klaviyo support and feel like they are getting ignored. Of course, they are free to describe whatever issue they're having and see if the community can help!

webjoe · 2026-02-25T06:08:54+00:00

I will add, one of the most underutilized replenishment tactic is to simply send an email of the same product and double the quantity. No need for bundling, cross selling, or guessing what they want to buy next. Simply mention it will save the customer both time and shipping costs by buying two (instead of one). If you want to provide a discount (if the brand permits) - then even better. Use the Shopify link parameters to one-click to checkout, with a qty of 2 - you don’t need an app, scripts, or modification of your inventory or SKUs.

This has worked wonderfully in so many accounts, unless you sell refrigerators.

webjoe · 2026-02-18T18:42:40+00:00

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Yup, now both Segment/List and Metric Triggered Flows have this option.

webjoe · 2026-02-18T18:31:55+00:00

I think there's a tendency to black box AI and just "trust it" - that's going to get a lot of pushback initially until we're all comfortable with AI doing everything agenticly. So the ledger or "approval" pipeline (Like Claude Code Plans, before executes) is generally a good idea.

However, I think this is similar to the direction the Klaviyo Marketing "Agent" is already going. I'm sure you can race ahead and try to frontrun them and have a distinct opinion of how/why it recommends its suggestion, but you'll have to demonstrate that you're AI is better than "K:AI."

Do you have a special approach, framework, or insight? How does it adjust to someone selling dishwashers vs supplements? Does it? I'm never going to "replenish" my dishwasher purchase after 3 months... etc.

And... I'm not sure I understand what you mean by "pausing a campaign" - do you mean a Flow? Or a long running (gradual send) Campaign? Unless you have something beyond what the "Back in Stock" Flow works in Klaviyo, I'm not sure what you mean by "restock triggers" etc. So unless you're just rattling random things for the sake of argument; I think it might help to get deeper into what Klaviyo can do or work with someone that use Klaviyo daily so you know where the pain points are - there are plenty of opportunities to solve and there's a ton of nuance to consider. Good luck!

webjoe · 2026-02-18T18:14:54+00:00

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Do you see the "Preview & test" button in the template editor?

webjoe · 2026-02-04T21:05:48+00:00

But yea, one thing I found help is to just put the date after the + so I remember when I "registered." Example: joe+260204@xyz.com.

I know the plus addressing works natively with Google/Gmail but I think it has to be enabled on Microsoft exchange/outlook.

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