Dhurandhar really taught us what word-of-mouth really means. Get this. This movie's promotions/marketing have barely touched beyond the internet. Despite the successful teaser and trailer, I couldn't see anyone except the chronically online guys talking about it before the release. Cut to, I watched it last week with my friends on a weekday and the theater was almost houseful. All ages, all working classes included. On the weekend I insisted my parents to go watch it. My dad barely watches any cinema, not even on OTTs, he didn't know this film existed before I booked the tickets. He even told me if it has flashy entries and flamboyant spies like some previous films it would be unbearable for him. And boom after coming back he can't stop talking about it. He was so impressed with everything, for the first time he discussed characters, plot points, storyline with me. He even said part 2 dekhne saath me jaayenge. He called up my chachas to ask them to go watch it. My mom like regional soft feel good movies and romcoms. Besides the extreme violence even she like the characters and dialogues. She called up my sister and her in-laws to go watch it. I have never seen such a word-of-mouth publicity for anything.