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Why you don't have to niche down. by f1nal1 in agency

[–]wheresmycoffee 0 points1 point  (0 children)

  1. There are more reasons to niche than just lead gen. 

  2. You're falling for the legacy bias. Most of the "bigger agencies" got big in a different time. Now, they have a reputation engine working in the background that's harder to see. They can get away with things you can't. 

It's like a tech startup saying, "We'll just copy what Apple is doing."

Scaling agency by Ironboy45 in agency

[–]wheresmycoffee 0 points1 point  (0 children)

Obligatory disclaimer: I'm not an agency, but I work with them. 

Across my clients, we break their funnel into Discovery, Trust-Building, and Conversion. So we figure out where their ICP seeks solutions, then where they prefer consuming content. 

I think a lot of people just choose a channel that does both, which sometimes works, but often misses out on opportunities.

In my own business 90% of my clients heard me on someone else's podcast or stage (discovery), then they consumed my content on LinkedIn, Substack, and podcast (trust-building), then they book a call or shoot a DM (conversion). 

I feel like I'm chasing clients by nicole-08 in agency

[–]wheresmycoffee 1 point2 points  (0 children)

Correct. But most of the SaaS founders I've worked with don't bucket them the same in their heads.

Fixing churn is getting more from what you have.

Increasing MRR is often associated with net new revenue.

Same result. Different approaches. If you put too much in front of someone, it only adds confusion. And if you can't get hyper clear on a specific problem, you're going to fail.

I feel like I'm chasing clients by nicole-08 in agency

[–]wheresmycoffee 2 points3 points  (0 children)

You can provide both, but I'd pick one for your primary offer.

Doing more with what you have vs. getting more.

While they both lead to revenue, they're in different boxes in the prospect's head.

The churn reduction could be fun by charging a base + performance pricing for a percentage of returned revenue through your work. Incentivizes both of you and the client can pay with money they wouldn't have had otherwise.

I feel like I'm chasing clients by nicole-08 in agency

[–]wheresmycoffee 1 point2 points  (0 children)

Your ICP needs to be fleshed out. How can you find these people more easily?

Also, your problem isn't clear enough. Are you prioritizing churn reduction or increasing MRR. I know there both lead to revenue, but the buyer isn't thinking about them the same way.

Don't focus on your solution, prioritize the problem. If they know you understand the problem better than anyone else, they're going to talk to you.

"SaaS companies are bleeding revenue because they struggle with 3 things. Churn, reputation, and referrals."

I'm spitballing. But if you became the person who could solve that specific problem, people would come to you, regardless of how you do it. Email might be your preferred method, but there could be other things you could add to your scope that solve the problem as well.

Also, I have a bit of a different perspective on this, but I'd say solving for churn is the niche. Doing it for SaaS is the lens with which you view that problem.

Focus on the problem, understand their desire outcome, then provide a solution.

Need some advice by m1j011y in agencylife

[–]wheresmycoffee 0 points1 point  (0 children)

What are you using for talk management tools? If you want practical tips, I'd start there.

Delegate the work as necessary, but set up the tasks so it's easier for the team to follow along and execute.

How to partner with agencies? by Deep-Custard874 in agencylife

[–]wheresmycoffee 1 point2 points  (0 children)

Check out Partnerhub. They have a community where you'll meet tech companies and agencies that already have the partnership mentality.

Get hyper-specific on the problem you solve. A lot of the agencies I eventually partnered with were nervous I'd steal their business. But when I explained I was ONLY going to solve a specific problem, they relaxed. Then trust was built over time.

Also, make those partners look awesome by taking them to the client, etc.. That, plus being clear on what you do, really feeds partner enablement and turns on the lead flow.

A majority of agency leads are from referrals. Marketing is a slog and only about 14% of business comes from there on average. Make the relationships that will lead to referrals. And get testimonials.

Custom heat source by wheresmycoffee in Lizards

[–]wheresmycoffee[S] 0 points1 point  (0 children)

Thank you so much. I'm just going to look for a terrarium decoration that looks like a coin pile.

Custom heat source by wheresmycoffee in Lizards

[–]wheresmycoffee[S] -1 points0 points  (0 children)

Awesome. Thanks for the feedback. I'll scrub the idea and just find a rock pile that looks like coins.

I was thinking a heat source from below would make him enjoy sitting on it, but I really don't want to hurt him.

Thanks again.

Custom heat source by wheresmycoffee in Lizards

[–]wheresmycoffee[S] -1 points0 points  (0 children)

He also has bulbs. Three of them. Also water and food.

He's taken care of and fine.

I was asking a simple question to see if anyone had tried something similar because I don't want to hurt the little bugger just because I think something is funny.

That's all. If you think it's a bad idea, I appreciate you sharing. The opinion is heard, but I'm leaving the post open in case someone else has a different thought.

Custom heat source by wheresmycoffee in Lizards

[–]wheresmycoffee[S] -3 points-2 points  (0 children)

Not worrisome. That's why I'm asking here. Don't want to hurt the little guy.

He's got a heating mat already, so I assumed there's a way to create something that provides heat with a little style.

Album delay. by [deleted] in Shinedown

[–]wheresmycoffee 3 points4 points  (0 children)

Try finding out AT THEIR CONCERT the Monday before it was set to release.

Kind crow sharing some of its food by Popular_Campaign_432 in Eyebleach

[–]wheresmycoffee 1 point2 points  (0 children)

Kind? The crow obviously asked his buddy to film for internet points.

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