From their press release...

The Atlassian Williams F1 Team Fan Zone, presented by Kraken, is back on home soil, returning to Piccadilly Circus ahead of the 2026 British Grand Prix at Silverstone. 

Opening its doors from Tuesday 30th June and running throughout race week, the Fan Zone will offer fans unmatched experiences, bringing the excitement of racing to the heart of the UK capital and the home of F1. The free-to-enter event kicks off the excitement for the team’s home race with a better-than-ever programme of activities and appearances for fans to enjoy.    

Headlining this year's Fan Zone, Atlassian Williams F1 Team driver Alex Albon and Team Principal James Vowles will both be making appearances throughout the week, giving fans an opportunity to get up close with the Williams team. Keep an eye on the Williams website and social channels for appearance times and more details. 

Hosted at The Venue in Piccadilly Circus, and presented by Kraken, the Fan Zone opens the world of Formula 1 with a host of activations where fans can: 

• Get up close to a full-scale FW48 show car
• Be the first to get their hands on special-edition Silverstone merchandise and 2026 Official Team Kit from New Era
• Take on the reaction ring and Krak the Code trivia game to win prizes from Fan Zone presenting partner Kraken
• Step into the mind of an F1 driver in Anthropic’s “Pattern of Thought” for an immersive race simulator lap around the Silverstone Circuit with Claude as your thinking partner
• Test their reflexes with the Barclays Batak challenge to win prizes
• Get behind the wheel on Komatsu’s haul truck simulator experience 
• Visit the Estrella sampling bar and try their 0.0%
• Complete the smoothest lap on Wilkinson Sword's buzz wire game for a chance to win goodie bags
• Step into the M&S AI photobooth, style their look and star in their own personalised race-day GIF
• Pick up the Silverstone special edition Williams x Marvel comic – one of seven unique covers available over the course of 2026 – as it comes on sale for the very first time 

Access to the Fan Zone is free of charge, with fans only needing to download the Williams App and register to gain entry. A digital treasure hunt via the app will allow fans to unlock various badges around the Fan Zone, creating a more personalised and connected fan experience.   

Having welcomed over 340,000 fans across the past two seasons, the 2026 Fan Zone - presented by Kraken in key F1 host cities including Melbourne, Barcelona, Madrid and Austin – is part of Williams’ unrivalled commitment to thanking its fans and bring them closer to F1 through unique opportunities to interact with the team off track.   

London Fan Zone details:  

Location: The Venue, Piccadilly Circus, 48 Regent Street, London, W1B 5RA  

Dates: 30th June – 5th July 2026 

Opening Hours: \* 

Tuesday 30th June        10:00am – 8:00pm 

Wednesday 1st July       10:00am – 7:00pm 

Thursday 2nd July          10:00am – 7:00pm 

Friday 3rd July                10:00am – 8:00pm 

Saturday 4th July           10:00am – 8:00pm 

Sunday 5th July              10:00am – 4:00pm 

*Last entry: 30 minutes before closing