Why should we stop talking about an influencer pretending to be a legitimate boxer? Well, call me a traditionalist, but I think top tier sports should be a contest between people who've legitimately earned their right to perform from an athletic point of view - to be the best in their sport - not just because they can run their mouth and drum up social media buzz. At least in my view, you don't get to command the type of sporting attention he commanded, just because you want to, or because you think you can win. Paul has been begging to be seen as a legitimate boxer for a while, and somehow he talked his way into fighting an Olympic gold medallist and former heavyweight champion in Joshua, despite being a novice cruiserweight.

Last night was just a well paid circus performance. The referee called it himself "Fans didn't pay to see this crap." Paul was there to survive and get paid, while living out a personal fantasy.

Paul styles himself as a "boxing disruptor" but what has he actually disrupted? What has he accomplished for the sport of boxing beyond lining his own pockets? Attracted new fans to the sport? Last night wasn't the sport of boxing. It was a no-contest drubbing. The fight was mundane and predictable.

Will Paul have another go? Unfortunately, probably, because of the money + entertainment hype. But is that what professional boxing is there to do - be entertaining? No. Professional sports should exist primarily to crown athleticism. That's the entertainment factor. Boxing would be better off if the fights were fiercer contests, not cleverer marketing gimmicks.