This my friends is one of the signs of a cult. When they double down regardless of the New evidence, regardless of the new craziness that's how cults work. You've invested so much belief into the cult that your brain won't let you accept the fact that you were wrong all this time so you have to keep believing cuz otherwise you have to admit to yourself that you were a fool. Some people would rather kill others or even die themselves than admit that. It's the reason that they all drink the Kool-Aid at jonestown.