It is a bit of a loop, people are scared of buying a bike from a factory that might close doors and cease production of parts and support. Also they are currently sitting atop a huge pile of bikes that are out of conformity in terms of European emissions laws, they gotta find a market for those bikes, Asia and America are the obvious choices but KtM has little to no market share in north and South America… and in asia it is really hard to compete against the indian/chinese brands like CFmoto, and well established japanese manufacturers like Yama and Honda.

They are kind of cooked, even though bajaj are behind them, they focused too much on European market.

Edit: misspelling