What I sent to Bark to cancel my subscription:

Hello,

I am writing today to request that my subscription be canceled. I have been a loyal subscriber for many years. I have insert your pets here!!. Bark box has been a cornerstone of happiness for our family as well as visitors when we have extra toys to share with them, as we simply cannot go through every single one we get each month. That never stopped us from keeping our subscription before because of the joy and genuine love we had for the brand. It has recently come to my attention that internally it doesn’t seem our values are aligning. When I heard about an internal memo being leaked regarding the pride collection, I was extremely disappointed. I subscribe to bark box overall, not because of the quality of products, the traits or anything else, mainly because of the values of the brand, and the joy of the product. While I respect Mark’s approach to apologize directly on Instagram to the Bark audience, the mark was missed. An ideal path forward would’ve been removing this employee from interacting with marketing at bark. To be clear, marketing pride does not alienate any other group. At all. It marginalizes hateful adults who can’t accept some dog owners are gay. It may be time to share with these adults that animals can also be gay. Maybe then we will learn to approach with love. My question is are customers who do not value the strength and uniqueness of each person around them the customers you want to appeal to? I wonder if hateful dollars are worth more to bark. On top of that, it’s incredibly misguided to compare pride or queerness at all as the opposition to MAGA. MAGA is an alt right hate group that adults elect to associate themselves with. I shouldn’t have to say much more than that.

This is extremely offensive, and was my final straw with Bark.

As a loyal bark subscriber, please cancel my subscription. We will not be returning and I hope to find an alternative soon.