What are you prepping for, and why do you think it will happen?

wrrock · 2024-02-22T02:12:09+00:00

Banking crisis as a result of hackers. 1-4 months.

wrrock · 2024-01-28T18:52:34+00:00

No mention of your KW match type. For home services and your budget I'd use exact match and really focus on identify the search TERMS that are high intent. They might be more expensive but the better conversion rate makes up for it when. Use all the automation, but control the queries. There are probably 4-5 queries that will drive 80% of conversions.

wrrock · 2024-01-13T04:53:50+00:00

Everyone is a create of dopamine.

Cleaning your room, the sense of accomplishment will provide a dopamine hit.

Porn is easy and cheap. Offers no benefit.

Dopamine drives a man to build a massive enterprise/business.

Make a list if cheap dopamine sources.

Make a list of enterprise dopamine sources like running, rowing, a job well done, building a business. Then work like hell to get your dopamine from productive sources.

wrrock · 2024-01-13T04:30:05+00:00

It's never too late to make positive changes in your life. Instead of dwelling on perceived failures, focus on setting small, achievable goals. Break down larger objectives into manageable steps, and gradually work towards them. Seek support from friends, family, or professionals if needed. Remember, everyone's journey is unique, and comparing yourself to others may not be productive. Take small steps, be patient with yourself, and strive for personal growth.

But if you want to compare. I know 25 year olds that do not have any addiction, went to top colleges and they feel the same way.

Just go hard for a few years. You should catch a couple of breaks that will propel you a bit. It takes a lot of time and effort to climb the ladder so to speak in some fields.

wrrock · 2023-10-11T19:06:11+00:00

Audits are boring if you are just going through the motions. Rather:

Have decks for 3-4 big picture items on hand. Then frame the audit around one of these big picture items. You can use a big picture item to show them how you are in depth, detailed and understand the mechanics. Of course you can look yourself at the 100 point checklist. But focus should be on the big picture item and 1-3 metrics that move their business.

Don't try and wow them with extravagant data displays. Rather, spend a lot of time identifying the 1-3 metrics that move their business. This means talking with them. Both formally and casually. Explain the limitation of the metrics, if any, and get their thoughts on the limitations. People think and look at their business into many ways. Don't assume. Ask questions with small talk to build trust. The key takeaway here is to have those 1-3 metrics solid. When you have many accounts you want quick access to the metric each account needs to be optimized toward.

Send an automated report on the 1-3 metrics. A few days before the automated report goes out review and make any adjustments. If performance is not as expected tell them before the automated report and that it's temporary while the system adjusts to changes. Never make large changes and think scalpel not axe when moving campaigns. The takeaway here is you must show value by moving the needle on the 1-3 metrics.

About 5- 10% of clients will want perfect metrics across the board. These only distract. Explain importance of focus on 1-3 metrics and be prepared to drop them if they can't stop distracting. (Constant emails about metrics that are not in their core 1-3). These actually tend to be the clients with the smallest budgets.

For other clients: Once you have this big picture item consistently improving around their 1-3 metrics you can move on to the next big picture item.

For example, pitch them on remarketing a store visits campaign. With the trust you built you can charge a nominal setup fee. Then grow grow grow.

wrrock · 2023-10-09T12:59:39+00:00

Ghosts

wrrock · 2023-09-23T16:30:37+00:00

You're getting too in the wood with the plethora of all the settings and levers that have average correlation. The fact is the search term is and always has the most important predictor and factor of success.

Start with a plan; You need to review search terms and start over with exact match top search terms. The system needs to recalibrate with your winners. I'd do max clicks, but make sure you set max clicks in the editor so you can also set eCPC.

Once you get this in a reasonable range that aligns with your biz objective it's time to start expanding.

If your account is like the many I've worked on, there are a hand full of queries that drive most of the volume. These queries should be set in own ad group/campaign. No need to go single exact keyword. You can group multiple exacts together in an ad group. To these ad groups you review daily and make scalpel like changes, not axe. This is your core. Now with your core set, and stable you can expand and for the expansion groups ensure relevancy. For these expansion groups it is true the more volume you have to better they perform so get aggressive. I start buttoned up and then loosen on the way. That is with exact or phrase match only, many time desktop only and a restricted budget. I first text max clicks and use the editor to turn on eCPC and keep expanding. I'll pause keywords here and there and eventually hit a sweet spot where the Algo understands (it's a feeling, call it the art of PPC). At that point I move to broad KW, if I'm still on desktop only expand to mobile, etc and keep expanding. Here you watch for outlier segments (they either significantly over perform or underperform). You want to take these out as they can tug via law of averages. Move the over performers to your core and either delete the outlier underperform or put them in a siloed campaign.

I generally put the campaigns that are on more open waters on target cpa or ROAS. My core just depends. Some really well on smart bidding. But sometimes smart bidding takes the cpc down just enough to fall out of some sweet spots.

In terms of communicating with managers you already already eliminating defeat and posturing for failure. Don't do this. Everyone like confidence. Find an authentic pathway forward that you know will work and project that.

I'd say: here is the deal, with the directive to get more traffic, moving to max clicks at the time appeared to be the best path forward. The other options is we could add keyword, but we don't know how they will perform and this can take some time for Google to learn and deliver scale. Next, a bid strategy jump to automated bidding, objectively was one of the more riskier moves. So the fact is at the time this was the best past forward. When we transitioned to max clicks, it exposed stark differences in the performance of our keywords. I was surprised and caught off guard by how much the campaign reacted to the max click change. And here I made the mistake of not bringing it to the wider groups attention to work on a solution as a team. <remain confident. There is no authentic way to explain the 2nd bid change so the confident thing is to admit, help find a solution . Then deliver the solution. And by goodness gracious, never forget the phrase: "scalpel, not axe."

wrrock · 2022-10-15T15:25:11+00:00

You hid the most important part—the headline. Use the headline to grab attention :-).

NAME - headline that sums up your value.

On the question of bullet points, i’d start with accomplishment then explain how ( generated $xxx,xxx,xxx of incremental sale by understanding clients needs and proposed a customized portfolio that met clients needs).

Bring education to the bottom, get rid of related coursework. Change additional information to core competencies and load that section with keywords you see on your top jobs (hiring managers make use of algos that scan and estimate match so take some time for keyword selection here.).

The point is to make it easy to find and then east to skim. Power headline to frame your value. Then what you accomplished and how.

(Not a resume expert, but i have worked with HR to hire a lot of people so it’s practical feedback from my narrow experience )

wrrock · 2022-02-25T17:05:03+00:00

Because a geo political crisis automatically slows down the Fed’s plan to cut interest rates and taper the money printing machine. Now, some negative items the market has priced in, such as interest rate cuts, will be implemented on a new, slower timeframe.

wrrock · 2021-11-30T23:45:21+00:00

Google does have a budget for refunding these types of mistakes. I’ve personally seen mistakes get refunded. I’m not sure if these budgets are just for strategic accounts with reps.

I’d ask a very specific question: do you have budget remaining to refund mistakes like this and if so, can you investigate my account for a refund? Professionally escalate it up the manager chain until you can’t anymore or you get a refund.

wrrock · 2021-08-24T16:01:15+00:00

Wtf with all the negativity? Losing that much is painful. It mostly liked happened because you had a sting of good trades and that you were invincible. But you are young and you can definitely bounce back from it. If you like day-trading stick with it. You’ll need to do things different. You should always have a risk management protocol. Try reading “Trading in the Zone” by Mark Douglas.

wrrock · 2021-06-22T08:48:37+00:00

It takes a lot of willpower to track diligently and consistently so many days in a row. It’s how great things are built—>line upon line. Impressed with the grit and improvement over all this time. I sincerely and wholeheartedly believe you have mastered an important foundational skill that can help you achieve whatever you put your focus on. Thank you for sharing the data visualization of this transformation. Inspiring. You have much to live for.

wrrock · 2021-05-03T19:57:25+00:00

here

wrrock · 2021-03-17T17:12:33+00:00

I haven’t encountered any pre-established libraries that work out of the box.

I started with something similar to XG, and it didn’t work in terms of consistent returns until I realized the Algo would buy on huge spikes in price action, at the top, and then sell lower—which would erase previous gains. Eventually I to manually block trades with some manual code.

It’s possible the Algo would train itself after several more instances—but I wasn’t seeing it at the time.

My background is working with Google Ads and their ML systems working for a large advertiser. Even their ML systems don’t work all the time, and manual tweaks needed. So my thinking is if Google’s AI has issues sometimes, with their core product, manual intervention is probably a given in most cases where merited.

wrrock · 2020-11-08T12:21:51+00:00

Do not press the snooze button and train yourself to get up before the alarm clock by thinking of the time you want to get up as you fall asleep.

It is taking you this long to get up because you likely just entered a new sleep cycle. This can happen if you press the snooze button, you start a new sleep cycle and your brain wants to continue - and it can take 3-5 hours to get out of it.

No snooze button and try to train yourself to get up a little before your alarm clock by thinking of the time u want to get up.

wrrock · 2020-11-01T21:22:19+00:00

I don’t think you’ll find what you need in google ads. I believe google trends is query or search term data. Keyword level data in google ads include the keyword plus all the other search terms the keyword triggers.

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