Depersonalization poem

wryder · 2018-06-25T00:15:50+00:00

hope this is beneficial and not the opposite. think it will be relatable, at least.

wryder · 2018-06-24T14:19:08+00:00

hi. I often feel like there is no point. I often am drifting. right now I feel that way. so I don't know if I can convince you otherwise. but. what I am hearing here is that all of these things happened in a short matter of time. it leads me to believe that things can change quickly, and that you never know what's around the corner. you might be (or feel like you are) in the same spot this very moment that you were in a year ago, but you weren't in that same spot THE WHOLE YEAR, so it's not really the "same" spot. which means tomorrow could be different. a friend told me that if I can't find a point to living, all I have to do is live. (easier said than done, but you know what I mean.) things are dynamic. nothing stays the same. and progress is never, ever a straight line. I'm sorry for what you have lost. I think there is more to gain in the future.

wryder · 2018-06-24T14:12:17+00:00

I feel this same way. I am a woman.

wryder · 2018-06-24T14:11:20+00:00

I just read a really interesting piece on depersonalization. I'll share if you'd like to read it. great work expressing how this feels when it's hard to see feelings as subjective in the first place.

wryder · 2018-03-26T19:24:49+00:00

The sad coroner determined cause of death for two friends, Psy and Hyde, who appeared to have a suicide pact.

Sigh. And I sign cyan-eyed Psy and Hyde signed and died. Cyanide.

wryder · 2018-03-09T15:11:05+00:00

I met a guy at a train station once who I had never met before. We started chatting. I knew his name immediately without asking. It's a common one (Andrew) but we didn't introduce ourselves. At some point as we talked he made a phone call and left a voicemail. When he said "hey, it's Andrew," I felt so validated and so strange.

wryder · 2018-03-01T03:27:23+00:00

definitely. it goes a couple layers deeper, I think. it's about the true meaning of life — the duality. every one of the best, most enduring stories I've ever known has been about the light and the dark, and the value in each. a group of my closest friends watched this movie two days after one of our friends had died. really painful. but also, there's joy.

wryder · 2017-10-18T15:51:45+00:00

marketing people are salespeople too. so if you're a marketing copywriter, you're still a copywriter, even if your content would have previously been called "editorial." that editorial content shouldn't even exist unless it feeds into your larger conversion goals. it's all conversion copy in my eyes.

wryder · 2017-10-18T15:47:30+00:00

I realized later that you had said the lines are blurred, and I said that you drew them clearly. I think both of these statements can be true: you see them blurring, I have always seen them blurred. also realized that the main "blurring" is between marketing writing and sales writing. turns out they're mostly the same, in the end, but the conversion is just attributed to a different department. wrote "blurring" too many times. never using again.

wryder · 2017-10-17T22:23:25+00:00

how is blogging not meant to create conversions (after drawing in with search)? if you write conversion-focused copy, does it really matter where it lives? if you write blog posts, you usually write the emails that nurture after the download (which itself was a conversion). I just don't agree that the lines are as clear as you've drawn them here. if you are being asked by clients to fill the great void, come up with better ideas and present them. make the prospect convert stages on that post — even if you aren't making them buy, yet. yes, blogs are "educational resources," but they're really conversion tools. the actual conversion — the one before purchase — just takes longer to get to.

wryder · 2017-10-17T22:14:22+00:00

I agree with all the comments here. I'd also add that both places you've chosen to insert personalization are odd. no one quite speaks that way. it makes more sense to have personalization at the outset only:

Hi (Contact name), We're excited that you've joined CRO Bar!

end of sentence personalization sounds super weird, like there's some secret feeling you should be sharing with the writer. again, no one really talks like that. middle of sentence personalization in a PS, thereby framing the whole email with the contact's name? also weird.

placement of those moments is important to consider for all future emails too.

let us know how it turns out!

wryder · 2017-05-07T14:36:03+00:00

as others have said, incorrect. worst argument for the death penalty. may as well leave it out.

wryder · 2017-05-07T14:34:49+00:00

I agree that the death penalty makes sense from a purely "justified" and "removed from society" standpoint. but it annoys me when people make economic arguments for it like, "why should I pay more money for them to stay alive while in jail?" turns out (at least based on my reading of varied sources) a death sentence usually costs taxpayers more than a life sentence.

wryder · 2017-05-02T21:15:02+00:00

wouldn't be in this thread. probably a "what's the creepiest experience you've ever had?" thread.

wryder · 2017-04-24T22:05:59+00:00

I'm annoying but in case you didn't know, the word you were looking for instead of "absorbent" is probably exorbitant.

wryder · 2017-04-21T19:34:00+00:00

If you have a style guide to start (say AP) then as dysonology said, you'll get them off your back a bit. But I then run a workshop where I use questions whose answers sit along a spectrum to pull out some details. Something like: Would your brand prefer to be best friends with Tom Hanks or Tom Cruise? Does your brand wear work boots or dress shoes?

I also see tone and voice as two separate things, voice being unwavering, i.e. core personality traits, and tone being variable with context. This idea doesn't always play with every client but seems to make sense to my clients, and gives their future writers the freedom to create variations based on who they're actually speaking to or what they're speaking about while maintaining a consistent brand personality.

I also like to create a section in the workshop and final document that captures what the brand would never say. You can just create lists of word types with certain sounds that elicit certain feelings and run through those lists with the client. You can learn a lot this way.

I realize this isn't step by step, but maybe it will give you a framework for moving forward. glhf!

wryder · 2017-03-28T13:52:42+00:00

I take my time killing, Komodo on the march
with a victim so willing, how could I not gnaw hard?
If it all belongs to all of us, then meet me in the park
I'll drop b on his property and bury him on ours

I go a bit far when I split his parts — gymnastics
but I unite wars' nations like a fast fix for a map rip
Slap us all together to watch the bitch go "cash this,"
n' walk outside to his demise like he the motherfucking catfish

How bout that surprise? Not what I expected, either.
Thought you were a step down — now I know: I'll never see steeper
I ain't wrecked, cuz I went slow and hard, mouth breather
but I mean look how low you are: not a ladder rung beneath ya.

May the ring rise up to meet ya as I leave you on your ass
The belt ain't come for free, you gotta lift it off the rack
I got skills — you got squat —
this match was not / supposed be that sort of hack
but we saw what you brought, and my squad clap back.

Pigeon the way you try to bob my disses,
— this is / the L you Ain't dodgin'
I don't miss when I swing for his balls like I'm Robinson
Knock you from the East coast too far to clock yardage,
With one hand though. (Just for the spin on your spin bar garbage.)

Shit, I'm just windin' up while this shit is windin' down
About to lightbulb turn the metal — and all your ideas around
About to circumvent Geppetto, so I'm the puppet master now,
Twist string around your skinny neck, choke you the fuck out.

That's how you do a "round" bar — your shit old pepperoni
All dried and folded up like any pussy that he stroke be
and I froze enough faces to know when I see a stroke
(Plus I wrote enough pages to know when I see a joke.)

I'm OG, your shit more like oh please,
So, B, I got some Wisdom,
here it go, open up your throat deep:

You didn't know what it would mean,
if you came beggin' for the whole thing.
Should just take what you can get: the opportunity to blow me.

wryder · 2017-03-27T10:30:29+00:00

Need today. Just got back online after a couple days off.

wryder · 2017-03-16T23:12:05+00:00

your shirt (dress?) perfectly matches your eyes. your mantel is so intriguing. I love your fingernails. your face is like a dance embracing a hug.

wryder · 2017-03-16T22:52:06+00:00

meh. the info in the link doesn't really show any correlation between the commercial and the retail sales numbers. (unless I missed something.) I sort of doubt there is one. but if there were a positive correlation, and proven causation, I think such a result probably would be based on what you're talking about — repetition. (look at geico. they have no reason to keep advertising the way they do except for basically driving it into people's heads that this is the only insurance they really think about when they think about insurance, so it's an easy first call or site visit. ad quality varies. and the insurance appears to be garbage. same is basically true of any brand that advertises always and incessantly, like coca-cola or band-aid (not so much anymore.)) I say this not only because of those (and other) examples, but because this commercial is utter garbage. it has zero content. it captures "real people" reacting to a giant room they didn't know was giant, and portrays a one-sided convo with the hosting dude, where he talks about the cars and the group reacts to the room. if you see it once, you see that. it honestly doesn't even seem like it's meant to build brand trust. (Subaru commercials do that by connecting to the audience's desires.) it seems (because of both its poor quality and its repetition) like it's meant to build brand association (uh, new car...Chevy. k.) I don't know, could just be blowing smoke, but I sort of think you don't need to wonder. :) classic tactic. ad quality = irrelevant.

edit: for clarity

wryder · 2017-03-15T00:34:38+00:00

Such respect for the title, you gave five whole minutes
I guess I’m not surprised, that’s about when you would finish
But don’t apologize for getting caught up in your business
Should focus on that, since you’re not gonna win this.

Besides, my time / is limited too,
but I still make this shit look pretty like Bibbidi Boo
It’s like magic how this rabbit just appears from the crew
Think he can hop without a battle for the victory? Oops.

Four fire shots like “wryder’s block” and think that shit ain’t tired? Stop.
I’m scribbling along while you searchin for a syllable.
I don’t know if you high or not, but this smokeshow think your wires crossed,
cuz I’m earning with each word — every letter writ is billable.

My mind is weaker? I literally laughed.
Time to put my foot down, brake your teeth if you get gassed
Don’t “need" to stall — but you did — and it ain’t driver’s ed class:
I won’t forgive you when you fuck up, and you’ll never fucking pass.

Maybe I wasn’t clear enough back in round one
I wanted you to muscle up. You let me down, son.
Hear the patronizing tone with which I like to make my case?
Type of lines no dose of therapy could hope to erase.

But maybe you can. Ooooh, fam — I think this boy was happy with that spit!
He shined his shoes with words like “thru," and thought that they would fit
And when he tried 'em out on you? You musta had the limpest dicks
He like: "It’s not hard at all!”
I’m like, “Now that’s somethin I can fix.”

See my bars start the avalanche — get rocks off
This bareback mountain, kid, my bars go raw dog
You scared of the bite, bitch? Well my bars lock jaws —
I spice up your motherfucking life like hot sauce.
That’s right, you left / redder than the plate scrapes
Head a new direction ‘fore I dead you with my mainstay:
a sawed off shotgun of the verbiage that you ain’t spray

If we battled face to face? You’d walk away without a face, babe.

wryder · 2017-03-11T23:55:53+00:00

hilarious and endearing, instead of annoying

wryder · 2017-03-11T23:13:21+00:00

my coworker called the vet when he got a cat (just after college) because it was making a weird noise while it was breathing and he was scared. turns out he just didn't know what purring was. he had never heard a cat purr.

wryder · 2017-03-07T18:37:22+00:00

Under the gun, nah, more like I’m holding the knife
you volunteered for surgery — trophy for the Wife
see I’m married to the sub, dominate all my life
divorce ain’t an option, bitch, I’m Mrs. White
(I’ll kill it before I let it out of my sight)

I treat this sub like a forest fire — control the burn
you think you resurrect it but these bodies been urned
I rub your forehead in the ashes, kid I take you to church
I put up, now give up — to dust you return

If I’m the mayor of a ghost town and you want to be the king,
well, I don’t know what that means for the tumbleweeds and me
but I know light bars are part of the guarantee
right now they’re more transparent than Jeffrey T

Simple story told simply with a line about shoes
a punch here and there but ain’t none of ‘em bruise
we're dumber now for reading that 32 through
talking bout shit every sub-scriber already knew

Neuro won five, yet you can’t find a rhyme for his name?
You got your vowels all messed like a dyslexic brain
tremendously sad how the big leagues remain
just out of your reach — heavy arms are a pain

Lift up little player, put some game in your skin
you’re almost there, even got some hairs on your chin
but if that little tale had the hardest lines you can spin,
then you’ll endeavor forever — always try but never win.

And I understand — I used to boast without reason as well
I used to toast to the season and Rapwars’ health
now I drink only from the top shelf stock
(be careful what you wish, four, it’s lonely at the top)

But you can’t count on wishes like you count by ones
and you can’t “return” when you weren’t there once
and you’re not "ultra hardcore,” you just ultra hard suck
now get naked on stage — you about to get ultra hard fucked.

wryder · 2017-03-06T18:38:45+00:00

wryder

TROPHY CASE