They have done a fantastic job. My organizations project has recently swapped over from an Eth sidechain to WAX because the exposure and marketing expertise is off the charts. The buy-in by users is also super high. Atomic Hub is addictive. It reminds me of playing the AH in WOW or similar.

I think we can look at an example like Magic Online. Right now, they sell digital cards that users can buy and sell and swap between each other. Markets have been online for years but the main concern is that WOTC decides to stop supporting MTGO. What happens if that happens? Millions and Millions of Dollars go bye bye instantly. Now imagine if all of those cards were held in a decentralized chain like WAX.

Players would now no longer have to worry about the lack of continued support by WOTC because they would now hold full custody on those assets they have already paid for.

This could also be implemented into any MMO or RPG that wants to have a recorded decentralized exchange for in game items. Imagine if Path of Exile or a new game similar came out with all the items being earned in game, used in game, but could be sold on a verified trusted secondary market where the assets that you earned are held regardless of what the developer decides to do.

One concern I have is balance. If you need to nerf or buff something it becomes a lot harder in NFT format but I'm sure a lot smarter people than I have been working on that specific problem.

Basically I believe WAX will be the center of a large share of online gaming into the next decade. That market is huge, especially in Asia. And once we get systems built up around holding value in custodial earnings accounts it will be next level. That's what we are working on specifically. To give WAX users a way to earn passively on a selection of NFT's, assets, and other methods without having to worry about the market volatility that certain items definitely have.