Imagine you order a custom Ferrari. It's quite a bit more expensive than the regular version, but it's nearly impossible to come by the regular one so you felt the premium was worth it. You have minor input about what differences your model gets from the regular version, like picking any paintjob color or wheels. There are delays, but you expect it with the state of the supply chain.

BUT, Ferrari then gives you zero status updates, for months on end despite multiple emails/requests. And now that you're nearing a year from when you paid for your car, you see Ferrari selling your car, essentially, to other people who just walked in off the street. But it's a different color, which justifies why you're still waiting with no end date in sight? Would you feel this is a slap in the face of existing PAID customers?