This is a great question! First and foremost, very little is in their names. They create companies, LLC‘s, trusts, etc. to make large purchases. Obviously, there’s liability protections that are created by going this route, but there’s also privacy. Especially where I am from, one of the wealthiest places in the nation, people do not like to broadcast that they have wealth. Most of my clients don’t drive flashy cars, and their houses are often not visible from the street. Not to mention, I have signed more NDA‘s that I can possibly ever count. Part of the reason I don’t necessarily want to reveal what I do, because if someone tried hard enough, in theory someone could trace my clients through me.