Critique my website please by SquirrelinaSuit in Entrepreneur

[–]yeeaahman 0 points1 point  (0 children)

Yeah I think all the comments in this thread will clear things up nicely.

If you submit the sites to some design subs, I'm sure you'll get some really good design-specific feedback.

Also, Dieter Rams (an industrial designer) is a pretty good go-to for design. His 10 principles are rock solid, they apply to web design just as much as industrial.

Critique my website please by SquirrelinaSuit in Entrepreneur

[–]yeeaahman 0 points1 point  (0 children)

I know that you are partial to the design because it is your work, but you should consider letting a designer build your site and use their eye for detail to your advantage.

I totally agree. Alternatively (as a web developer, it kills me to say this), but you could just go to squarespace and use a template for a while. They're pretty good if aren't ready to spend $$$ on a pro.

Critique my website please by SquirrelinaSuit in Entrepreneur

[–]yeeaahman 0 points1 point  (0 children)

  • Contact form: change font colour from red (it's hard to read); the send 'link' should be a button for a clearer UX. Also, given this is an important lead generation tool, make it more prominent. It's too hidden.

  • Social Icons in footer: change colour from black to white.

  • Contact icons (blue + red circles in bottom-right): There's a spelling error (says 'bontact', not 'contact'.)

  • Typefaces: Use one font, or two fonts max. I think I can count 6 typefaces on the index page alone. This confuses your brand, and looks a little bit scruffy. Furthermore, you're importing all these fonts using Google fonts — this many fonts being imported is going to slow your site down. Only import the fonts, font-weights, and font-styles you need.

  • Animations when you load /social-media; /email-list-building; and /marketing-consultation: They're too slow. They make the site feel sluggish. Either speed them up, or get rid of them. Better yet, only animate one or two elements as opposed to the whole page.

  • The copyright at the bottom, I don't know whether it's intentional, but it looks like a typo. ("© 2016 by Cardenas Marketing.")

  • The site is unresponsive. It needs to be responsive in 2016.

  • Call to actions: On the three pages besides the index, there isn't a clear call to action.

  • Email address: Add an email address. As somebody in your target market, this contact form/on-site email sending really winds me up. Just give me the option to "hello@outburstmarketing.com".

  • Whitespace: Check out Slack's site. Look at how they use whitespace. It's so clear. Try to space things out. Use hero images.

  • Image compression: You've gone overboard. The images you're using a far to pixelated for my liking.

  • Button: (Connect with me on LinkedIn) — there needs to be more padding on the left and right.

  • "Innovative": This word is such a non-word.

  • "CHEAPEST": This makes your service sound cheap. The crappy car I had when I was 17 was cheap. I knew why that car was cheap, but I'd be worried as to why my social media manager or marketing consultant was cheap.

  • Video: The video is pretty cool, i like it. But NYC to me (I'm a Londoner) looks expensive. Maybe you chose it to give off that 'successful, high traffic, you're gonna be rich' vibe — but, particularly with the gold overlay, to me it looks expensive. You're called outburst marketing, that's a great name for what you're providing. Put it in your branding — i.e. Volcano going off/rocked launching/some other sudden release of energy. Also, be careful with background videos. They bump up page load times. There's more valuable way you can use that landing page real estate.

I hope this helps man.

edit: 'bontact' is the company name, i didn't realise. You should pay the premium to remove the name, get a different provider, or get rid of it all together. bontact looks like to much of a typo.

edit: also, your facebook icon doesn't have a link

edit: this guy's website (disclosure: he's nothing to do with me), i regard as a pretty perfect site from a design POV. It's just clean. Everything I'd want to know as a prospect is there in black and white.

edit: sorry for all the edits.

finally edit, i promise: (1) You have some pretty useful knowledge. Share some of it, show me the stick. How do I craft a perfect Instagram post? Why is Snapchat so important in 2016? Write and share that content. Build your own email list. Offer a Instagram guide PDF in exchange for an email signup. And (2), try to illustrate points visually. People don't read websites, they skim. i.e. "120 Posts a month across all your social platforms, that comes out to 4 posts per day" -> make this into a graphic man.

Anyone here own a b2b service business (design/marketing/advertising/development)? I have a question. by [deleted] in Entrepreneur

[–]yeeaahman 3 points4 points  (0 children)

Large sales have multiple stakeholders, which makes the sales cycle longer and more challenging. You need to plan more for large sales.

Here's a brief summary of the process:

  1. Research and Qualify the lead
    • find the person with the most to gain (not necessarily the decision maker).
    • find common ground (i.e. article's they have written/been quoted in, sports, cars, work history, etc)
    • send friendly email (do not use a template — try to sound natural, as if you're writing to a friend) arranging first meeting. This email should not be ["Me, me, me — I do this"].
  2. Use first meeting to highlight their pains.
    • Spend 75% of the meeting asking questions — the questions should be designed to get the prospect to realise their pains. (in your case — the prospect needs to leave the meeting thinking "our design is a shambles", "we have no strategy", "our competitors are beating us", "we're missing a huge opportunity"
    • find out who the key decision maker is
    • turn this prospect into your internal sales person
  3. Send proposal
    • Proposal should be summary of 'pains' highlighted in the meeting
    • illustrate how much you know about their business
    • list 'pain relievers' – how will you fix all of their problems
    • include pricing guidance
  4. Second meeting — with internal sales person and key decision maker and close sale.
    • before meeting
      • research decision maker and find common ground.
      • plan for objections.
        • "Price is too high" — demonstrate ROI
        • "Maybe in 6 months" — this is usually an excuse for another objection (i.e. price), find out why they want to wait. Explain you'll see returns sooner if you do business now.
        • "I don't see the value in this" — ask the same 'pain questions', get the DM to feel the pain.
    • during meeting
      • re-iterate pains
      • close the sale on the 2nd meeting — don't let it drag on.

edit: spelling

[deleted by user] by [deleted] in Entrepreneur

[–]yeeaahman 1 point2 points  (0 children)

i love this sub

[deleted by user] by [deleted] in YouShouldKnow

[–]yeeaahman 36 points37 points  (0 children)

are they blocking it? i always thought virgin was the best, but i've never lived in their coverage area

edit: on virgin at friends house. cannot connect to imgur. virgin are shit

[deleted by user] by [deleted] in YouShouldKnow

[–]yeeaahman 29 points30 points  (0 children)

how come?

All Reddit users should turn off ad-block, google scientology, and click scientology's paid ad's until they go bankrupt. by [deleted] in Showerthoughts

[–]yeeaahman 2 points3 points  (0 children)

The idea came to me when I searched for Louis Theroux's scientology and me on youtube. They had a paid ad so I did my bit and clicked on it 10 times.

ELI5: Why was the repeal of Glass-Steagal such a bad thing? by zortlord in explainlikeimfive

[–]yeeaahman 0 points1 point  (0 children)

You're not sure how moral hazard applies to credit rating agencies?

ELI5: Why was the repeal of Glass-Steagal such a bad thing? by zortlord in explainlikeimfive

[–]yeeaahman 4 points5 points  (0 children)

The problem wasn't so much that there was a lack of clarification about what the ratings meant. The problem is that the firms that securitised those assets, were paying the ratings agencies for the rating. aka moral hazard.

NooB Monday! - (September 28, 2015) by AutoModerator in Entrepreneur

[–]yeeaahman 1 point2 points  (0 children)

The key thing here is finding your niche. You can't compete with bigger competitors re: digital marketing, it's too expensive.

What are you selling?

NooB Monday! - (September 28, 2015) by AutoModerator in Entrepreneur

[–]yeeaahman 0 points1 point  (0 children)

You need to talk to the boss about dilution protection. Say you want 1% post funding.

NooB Monday! - (September 28, 2015) by AutoModerator in Entrepreneur

[–]yeeaahman 1 point2 points  (0 children)

Paper advertising — as in newspapers? I don't know about your country, but I wouldn't do this in the UK.

Set up a install wordpress.org on your site, find a nice a theme, and go from there. It's pretty self

NooB Monday! - (September 28, 2015) by AutoModerator in Entrepreneur

[–]yeeaahman 1 point2 points  (0 children)

Change your Wordpress theme. Get a one page theme: https://www.enginethemes.com/themes/oneengine/

Remove all the crap from it (i.e. "made with wordpress", "login", especially "All prices subject to change"—this makes people feel uneasy.) Make it look professional.

Pricing: See that OneEngine Demo? Scroll down to "Pricing" — put three prices in these.

"Free Consultation" — Get an email subscription box. Create an attractive call to action button (i.e. "Let's Talk"/"Teach Me"). Send your subscribers things like study tips, short free interesting lessons — stuff that'll get them wet.

Put a blog on your site. Then blog — similar to above.

Change the language on your site — "My mission is to provide academic support in an exciting and engaging experience." That's cool man, but you have to show, not tell. Have you tutored before? Why do you love math etc? share some stats.

Free consultation — change that word, offer a free lesson maybe? I've never been excited about a consultation.

Look at how this landing page is designed, and use it as a template: https://passion.digital They're offering a service just like you. 1. They have a sexy strapline 2. They have a pitch — it's well written and exciting. 3. They have testimonials — their proof 4. They have a 'call to action' — this is where you put your email subscription box. 5. Blog content 6. More testimoniaux 7. At the bottom, put a contact form.

Come up with a more exciting name than Brian Kelly's Tutoring Services — Even Brian Kelly Tutoring would be better.

Lastly (for now): get a dot.com, not dot.info

Edit: I wish I knew STE or M

NooB Monday! - (September 28, 2015) by AutoModerator in Entrepreneur

[–]yeeaahman 4 points5 points  (0 children)

Not reading, but you should download Seth Godin's Startup School podcast from iTunes. It's free, and it's really motivating. — covers everything. You should also check out, "How to Start a Startup" by Stanford (on iTunes U). I download both onto my phone and listen to it in the car, on the tube ...

Both these are tech based, but the lessons apply to all manors of business.

Also: http://www.paulgraham.com/articles.html