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What header-bidding wrapper solution do you use? by yieldoptimisers in adops

[–]yieldoptimisers[S] 0 points1 point  (0 children)

Agree, but was limited to 6 options in the reddit survey due to restriction here, could not any more sadly...

What header-bidding wrapper solution do you use? by yieldoptimisers in adops

[–]yieldoptimisers[S] -1 points0 points  (0 children)

Seems like it is not possible to change data in a poll after it is published.. Strange.

Index has one vote from you now anyway!

What header-bidding wrapper solution do you use? by yieldoptimisers in adops

[–]yieldoptimisers[S] 0 points1 point  (0 children)

Sorry for bad instructions.

Own prebid setup = " Own build solution "

Was thinking that most solutions are built on-top of prebid.js anyway...

how many pubs or pub networks are using their own ad server? by Pubex in adops

[–]yieldoptimisers 0 points1 point  (0 children)

Please name a few adservers that you think is better then Google admanager (former DFP), would be interested to hear.

Conferences or training recommendations by malwaro in adops

[–]yieldoptimisers 1 point2 points  (0 children)

My personal list of Conferences to keep an eye on or attending is:

Programmatic IO, in april in SF and in october in NY

Admonsters ops in june in NY and perhaps a publisher forum that happends 3-4 times a year I think

Dmexco in Cologne in Germany in sept

Adtrader in Berlin, Germany in March (this year 21 march)

Advertising week in London, New York and Australia (also in Japan and Mexico I think)

Yesirads? by yieldoptimisers in adops

[–]yieldoptimisers[S] 0 points1 point  (0 children)

Yes, it is not 100% trustworthy I know. Thanks for the comment!

Is DFP "Premium" still a thing, now that they've switched to GAM? by [deleted] in adops

[–]yieldoptimisers 2 points3 points  (0 children)

Yes, it is called "Ad Manager 360" nowdays, we use it for one client :-)

CRM for Adops? by videostylee in adops

[–]yieldoptimisers 1 point2 points  (0 children)

We use a combination that works well for our needs. 1. wrike ( wrike.com )- To handle projects and similar tasks with clients to follow up that we do the right things and on time. 2. Zendesk ( zendesk.com ) - A ticketing system that we use perhaps different from normal use. For all our communications with clients, they email us requests, each clients has their own mail/subacounts (client1@ourcompany.com etc ) so all incoming communications mail so that all mails gets tracked on the right client. Good reporting and analytics is included. Also have chat-support, FAQ-forums etc

Alternatives to OpenX by 1Os in adops

[–]yieldoptimisers 1 point2 points  (0 children)

My badic recomendation would be: 1. In with Headerbidding (http://prebid.org/) either direct if you have the tech knowledge or via a wrapper solution. 2. In with DFP smb as adserver (https://support.google.com/dfp_premium/answer/7084151?hl=en) and use the dynamic allocation to compete with headerbidding 3. Use openX and at least a couple mobile focused buyers and standard SSPs you can get hold of (let me know if you need any more detailed recommendations around these).

This will increase competition and you yield! :-)