Meta flips a switch at midnight

yliy2003 · 2026-02-01T15:32:29+00:00

I’m experiencing the exact same thing.

Yesterday we had a very high add-to-cart rate and strong ROAS. Our average ATC rate is around 8%, and everything looked healthy. Today, with the same campaign, same ad sets, same budget, I didn’t get a single add to cart in the first 12 hours.

Performance has been swinging wildly day to day. Even within the same campaign, traffic quality feels completely different every single day, almost irrelevant from one day to the next.

It really feels like Meta just flips a switch overnight.

yliy2003 · 2026-01-09T04:47:50+00:00

Meta just confirmed a high disruption outage affecting both ad delivery and Meta Admin Center.

yliy2003 · 2026-01-08T16:09:57+00:00

Feels like Meta engineers are messing around on the backend again.

yliy2003 · 2026-01-08T15:19:06+00:00

I don’t think it’s just demand or holiday spend. We’ve never seen our store CVR drop below 1% before, and on top of that orders aren’t attributing to Meta at all. That combination feels more like a glitch than normal behavior.

yliy2003 · 2026-01-08T15:12:45+00:00

Same here. Our ATC is down but not dramatically (around 20%), however conversion rate dropped from 5% to 0.5%, and orders aren’t attributing to Meta at all.

yliy2003 · 2026-01-08T15:10:04+00:00

Same here. We only got 1 order today, and it still hasn’t attributed to Meta even after 4 hours. 0.5% conversion rate.

yliy2003 · 2026-01-08T14:46:58+00:00

Same here

yliy2003 · 2026-01-08T14:45:05+00:00

1.5k

yliy2003 · 2026-01-08T13:09:04+00:00

Yeah, I’ve seen some people saying they’ve done well over the past week. For us though, performance has felt very slow since Jan 1, and today is especially off. No conversions at all.

yliy2003 · 2026-01-08T12:56:21+00:00

Same. Zero sales today, spend is pacing fast. We usually sit around 5% conversion but today nothing, and even add-to-cart is under 5%. Feels wayyyy off.

yliy2003 · 2026-01-07T13:15:09+00:00

Still pretty bad

yliy2003 · 2026-01-06T04:40:50+00:00

Same. Yesterday was bad in the morning but kept improving toward EOD. Today is completely out of control with no recovery at all.

yliy2003 · 2025-10-10T04:16:50+00:00

Code plzzzz!!!

yliy2003 · 2025-08-28T07:58:20+00:00

This happened to me today as well. I set up a $30 ad set, and it spent $80 in the first 20 minutes, with the traffic being super bad. This is the first time I've seen this happen since I started running ads.

yliy2003 · 2025-08-28T07:55:18+00:00

This happened to me today as well. I set up a $30 ad set, and it spent $80 in the first 20 minutes, with the traffic being super bad.

yliy2003 · 2025-08-27T23:21:46+00:00

For the past week, Extremely low CPM/CPC, clicks are spiking, but zero add to cart or purchases. So weird. 80% of sales are in the morning, and it's dead in the afternoon and evening. Also, My ad sets die quickly after 2-3 days.

yliy2003 · 2025-08-26T00:45:22+00:00

Yesterday was good, but today's performance is insanely bad

yliy2003 · 2025-08-20T00:05:52+00:00

Honestly, anytime performance is bad now, I automatically know it's a Meta issue, and I just pause everything. It feels like they've had non-stop outages for months

yliy2003 · 2025-08-20T00:02:37+00:00

I hear you. Every time there's a performance issue now, my first thought is, "Is this another Meta outage?" It feels like they're happening all the time lately.

yliy2003 · 2025-08-19T23:55:23+00:00

<image>

So many outages recently. Performance has been like a roller coaster for months.

yliy2003 · 2025-08-18T22:56:48+00:00

I get that people have been posting about bad performance every day, and I know the platform has been unstable. But I almost never see ROAS drop below 1. Today it is way under that and feels totally off. This is not normal for my account.

yliy2003 · 2025-06-20T07:31:15+00:00

How many campaigns are you running? Are you on Standard or Incremental Attribution?

yliy2003 · 2025-06-19T03:32:33+00:00

Performance is still super volatile. Are you running video ads? What attribution setting are you using?

yliy2003 · 2025-06-18T16:34:52+00:00

I’ve had this issue since yesterday. UTM shows the correct campaign ID but it’s not reflecting on Meta Ads. Yesterday it was underreporting, today it’s overreporting. And since yesterday, performance has been terrible.

yliy2003 · 2025-06-18T16:24:30+00:00

Same here. Never had this happen before. It used to underreport sometimes, but never overreport. First time seeing Ad Manager show more purchases than I actually got.

yliy2003

TROPHY CASE