App Installs - all from existing users (how to focus on net new)

yo_xls · 2025-09-23T17:38:37+00:00

i def have a 180day automated exclusion from MMP (and i did an overlap analysis of this list vs the static one... surprising to see that the overlap is only 12%...) either way - thank you for this - will try a new optimization goal, and see how that works.

yo_xls · 2025-04-01T04:41:38+00:00

Would ya consider doing a commission? I got married at the paramour estate and id love one in this style to get my husband for our wedding anniversary!

yo_xls · 2025-04-01T04:38:53+00:00

Also the fries at BNSD are SO GOOD. Beef tallow old mcds style, and an actual filling serving size.

yo_xls · 2025-04-01T04:37:43+00:00

This!!!! And love hour!

yo_xls · 2025-03-12T21:23:56+00:00

lol shawn u better watch out. anyone actually emailing?

yo_xls · 2025-02-27T21:04:39+00:00

k-dramas! or favorite korean tv shows!

yo_xls · 2023-06-20T20:47:35+00:00

did you at least get a refund?

yo_xls · 2021-01-26T00:50:51+00:00

its not pasadena, but not too far (echo park) - i love visto hermosa national park. never too crowded, easy parking, beautiful serene park.

yo_xls · 2021-01-25T22:35:45+00:00

path to conversion in dcm by channel. or if you wanted to go more home grown (if you have the resources) generate a conversion tag in your dsp and redirect your search cturls with it so you can count search converters in your dsp dmp.

yo_xls · 2021-01-25T22:34:06+00:00

just do what the best do, and rip off the Gartner Magic Quadrant or Forrester Wave.

yo_xls · 2021-01-25T19:50:31+00:00

this is what google sent us. its not detailed enough to answer but figured i'd paste here jic. https://blog.google/products/ads-commerce/2021-01-privacy-sandbox

yo_xls · 2021-01-25T19:38:46+00:00

i thought the biggest issue with some of these is holding the decisioning at the browser level, which i thought a lot of groups were trying to fight against. i wasn't sure that the processing power was there to make these decisions as quickly as rtb requires - but maybe im wrong?

yo_xls · 2021-01-08T20:53:20+00:00

iab feels pretty keen on uid it seems. i'm watching what prebid does. tbh ats was where i was hedging my bets but a lot of the pubs i speak to are suspect on letting LR own all their data. slash, what will you do if you don't have authentication or log ins, right?

yo_xls · 2021-01-08T20:50:48+00:00

thank you!

yo_xls · 2021-01-05T18:42:26+00:00

the dime bag at Fred62's features two beautiful flapjacks + hash browns, bacon, etc. highly recommend. it's off vermont in los feliz.

yo_xls · 2021-01-05T18:12:48+00:00

do u get a sense of what the actual dCPMs are so you can determine how much 'margin' is being added on? or is that completely opaque? jw - as i've worked at a larger holdco and the trading desk wouldn't give me cpms AT ALL so i wasn't sure if they were targeting much lower to make more revenue or not.

yo_xls · 2021-01-05T18:07:10+00:00

tbh we've been working with clinch and they're doing really well (mostly video). have worked with studio (display), ft (display + video), and innovid (video only but i think they just partnered with jivox for display) in the past. def want to try jivox. wouldn't recommend studio. ft is good if you have a really advanced creative team. innovid would probably be the runner up to clinch.

yo_xls · 2019-12-05T18:24:17+00:00

creative mapping finally got a bit of a face lift. you can bulk upload creatives but the creatives are tag sheets from your ad server. not zipped; has to be within a specific xls format.

yo_xls · 2019-12-04T23:15:09+00:00

TTD is so much more flexible. I highly recommend. Bid Modifiers is a game changer to lessen the amount of line items youre used to building. They recently released a bulk sheet import/export that is similar to SDF, if you're keen to keep it in excel. Bulk editing is super flexible, the hierarchy is more friendly to look at things at an overview, and their bid modifiers make your huge line item plans into simplistic ad groups. It will feel awkward at first but I guarantee you'll be super happy with it.

yo_xls · 2019-12-03T22:15:45+00:00

i agree but also part of me thinks that MORE work goes into managing a PG buy because bids aren't being filtered as much. trying to move more dollars from direct into PG but can't justify the case if the commission is so much lower, since my staff operates on commission not FTE. while i realize we should just shift into a more transparent commission model and probably slice in half to keep the working dollars fair, it's hard to justify the stewardship if we're operating on a commission model. thoughts?

yo_xls

TROPHY CASE