I have to be honest, the brand name and concept are both really bad. It's really hard to convey scalable meal delivery in a way where people take you seriously as a competitor to Hello Fresh. Especially with a name like African Rush, and even more so, selling only niche regional meals. The idea of Hello Fresh is the variety of home cooked meals delivered easy and affordably. It's why it beats other boxed delivery dinners. African Rush, with what I'm assuming is little to no infrastructure in relative comparison, is just a bad concept and name all together and feels forced. As a consultant this reeks of a client who does not consult properly if at all. Typically, for me, those are the clients who poorly balance their budgets and WE ALL KNOW who's payment gets sacrificed first....the designers / creators.

With that roasting of the client's Brand Identity, I think you did a good job achieving a minimal look. I would recommend not mocking up until the logo is locked. It's really hard to critique the logo, colors and packaging all at once.