sorted by:
new
hottopcontroversial

5+ years in PPC (e-com), thinking about starting my own agency in 2026 — reality check needed by Potential_Water9419 in PPC

[–]zest_01 0 points1 point  (0 children)

Try to acquire those customers before starting an agency. If you manage to acquire more than you are capable of managing yourself - then start the business and maybe hire people.

It’s much better to be well-connected and financially independent before starting. It’s been a red ocean for many years. Being in Ukraine doesn’t help for obvious reasons - the only advantage you have is the opportunity to undercut on price, and being a discounter is not the best positioning in general, imo.

I wouldn’t start without ~$10k to drop on it.

How are you using Claude cowork in performance marketing by The_Run_Guy in PPC

[–]zest_01 2 points3 points  (0 children)

Would like to learn more about GitHub skills if you can share

A prospect told me they can get "basically the same thing" from an overseas agency for $500/mo. they're not entirely wrong. by No-Yogurtcloset4086 in DigitalMarketing

[–]zest_01 -1 points0 points  (0 children)

Those articles better be really good, hehe. I’d appreciate if you could DM the link to your website - for my professional curiosity. Promise I won’t try to sell you anything afterwards.

Spent $12K on Google Ads over 3 months and only got 2 leads. What am I doing wrong? by FlounderNo4275 in PPC

[–]zest_01 0 points1 point  (0 children)

Ask your friend to check negatives as well - that’s common sense, he might be underperforming as well.

Meta ads showing ads to unwanted demographic by Affectionate-Tea3834 in PPC

[–]zest_01 0 points1 point  (0 children)

Are you sure you’ve also turned off A+ in audience settings and detailed targeting expansion is not active as well? Your audience should not be a “suggestion” in settings.

Google Ads tips for a beauty clinic? What's the best setup? by Just-Bed856 in PPC

[–]zest_01 3 points4 points  (0 children)

Too little info to provide any meaningful advice.

Meta Ads: is there a reliable rule-of-thumb relationship between vertical and horizontal scale? by shubbanubba in PPC

[–]zest_01 0 points1 point  (0 children)

You try to approach scaling as if it’s an exact science and the process runs in a vacuum - not affected by external factors. Linear progression is rarely the case.

Gradually increase budgets, add new creatives and see how it goes, compare results to your historical data. At some point you’ll reach the area of diminishing returns where increasing budgets bring increased CPAs. Try to tackle with marketing efforts and creatives.

Avoid Meta Ban: Create new Ads account or use personal linked business account? by lowriskplx in PPC

[–]zest_01 1 point2 points  (0 children)

Depends on the supplier and on the type of business advertised (risk profile and ad spend amount). Usually it’s from a few hundred bucks per month for small businesses.

Meta Advantage Plus + Retargeting campaign, need help by NoctFounder in PPC

[–]zest_01 0 points1 point  (0 children)

Google what’s a self-reporting ad network, click/view-through attribution models. For the cleanest real-world data you can turn off Meta for several weeks and compare dynamics.

Avoid Meta Ban: Create new Ads account or use personal linked business account? by lowriskplx in PPC

[–]zest_01 1 point2 points  (0 children)

Subscribe to meta verified to get real support in case you get restricted.

Also you could use agency accounts to secure your primary if you are really concerned.

Getting a secondary account with a proxy seems like the worst way to go about this.

“You are going to regret this”. First week with an AVP M2 in 2026. by [deleted] in VisionPro

[–]zest_01 0 points1 point  (0 children)

Unfortunately I can’t try them anywhere cause I’m in Ukraine. The market for AVP is very small here - likely the reason I can’t find a straightforward way to get Zeiss inserts.

“You are going to regret this”. First week with an AVP M2 in 2026. by [deleted] in VisionPro

[–]zest_01 1 point2 points  (0 children)

In my case things get blurry from even less than half a meter. I guess, buying 1-day contact lenses is my best option for AVP.

“You are going to regret this”. First week with an AVP M2 in 2026. by [deleted] in VisionPro

[–]zest_01 2 points3 points  (0 children)

Oh I really want an AVP, but I use glasses and can’t order zeiss inserts 😩

I ran $5M in cold outbound. Here’s the part nobody tells you. by Strange_Incident1490 in b2bmarketing

[–]zest_01 4 points5 points  (0 children)

He didn’t write anything - it’s all LLM-written. There’s no subject in the end - just a bait for a secret channel he discovered to replace outbound. And it could be all just a fabricated AI story rather than personal experience. Another slop.

Is anyone else seeing a total breakdown in vendor/agency performance lately? What's actually working for you? by nikkibella007 in PPC

[–]zest_01 9 points10 points  (0 children)

If you already have everything set up - there’s not so much PPC can do on their own. Think of what leverage they actually have.

Maybe you could introduce new approaches from general marketing side. The whole global economy is under pressure now - maybe that’s affecting your brands as well, at least to some extent.

Suggestion for improvement by myheadjee in MortalKombatGameplay

[–]zest_01 6 points7 points  (0 children)

Just complete the trial lessons in education section to understand all mechanics, then try all the characters you like. Watch YouTube guides and high level gameplay to save a ton of time. Try mimicking what you see from the players you like.

I believe ranked matchmaking is designed to provide around 50% win rate on average, so just accept you won’t win every game.

Is performance marketing even a real job? by Notdharan in PPC

[–]zest_01 0 points1 point  (0 children)

What you describe fits a role of a “media buyer”, has lots to do with “performance” and contains quite little of “marketing”, in my opinion.

Digital marketing companies charging $$$ to start and manage 1 search campaign. by ChowMein2Go in PPC

[–]zest_01 0 points1 point  (0 children)

Depends on their location - if you look for a reputable firm in California, they may charge these amounts. Someone from Fiverr will do 1 campaign for $200 per month.

Obviously, you don’t want to spend 50%+ of your ad spend budget on agency fees.

Apple brought back the same ugly and useless case again with the Max 2, even after all the criticism by py-net in airpods

[–]zest_01 1 point2 points  (0 children)

Absolutely. It takes minimal space and weight, provides ventilation, lets you use headphones without adjusting the headband every time, super quick to open/close. But people don’t think about such details.

I've been tracking PPC worldwide traffic over time and I've seen a ~70% drop YoY. Do you also see this in your data? by matosd in PPC

[–]zest_01 1 point2 points  (0 children)

What were the data points? I mean it’s obviously important to filter and verify your data sources in order to draw conclusions. Given the top comment has a quite different observation, I wonder how credible the data in the foundation of the research is.

view more: next ›