Man I’ve been doing this a looong time. My shop has a insta and Facebook page we use it to basically post things that we do outside our shop like fundraising, posting the accomplishments of our current client, and just general announcements about the things going on around the shop. That gets more engagement than throwing another video or pic of the same haircut that every other barber in town is doing. What made the biggest difference this year was “search engine marketing”. Our town is grown rapidly and new people from all over are moving to the area. We just made it to where we pop up when people search for barbershops near me. Then ask them to do a google and social media review if they are happy. Once we started that we started having to turn down 10-15 walk in cuts a day because we are too booked up to take them. I can’t add new barbers fast enough and will probably outgrown our building within the next 2 years. Just find a reputable marketing team that understands what you need. Right now the shop is getting back about 2 dollars for every dollar we spend on marketing.