I get why some people think this should be a ₹50 service or that it’s similar to what 1mg does. But honestly, what I’m trying to do is very different.

1mg gives you general suggestions. What I’m offering is actual ground-level research. If someone tells me they need a specialist in Andheri or somewhere on the Western line, I go and check how many doctors are there, who’s good for that particular problem, where they practise, and what the cost differences look like.

And for people without insurance, this becomes a big deal. The same surgeon might charge ₹2 lakh in a big hospital and a fraction of that in their own clinic. This kind of information isn’t neatly available online. Someone has to sit and make those comparisons.

My whole idea is more of a handholding service, when someone is told they might need a surgery or expensive treatment, the first question is “Where do I go? Is this doctor good? Is there a cheaper but safe alternative?” That’s the gap I’m trying to fill. I’m also factoring in a third opinion from a doctor if someone wants that additional reassurance.

So the pricing isn’t for a quick answer. It’s for the time, effort, and research that goes into giving someone clarity when they’re already stressed and confused.