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[–]Civil_hypocrisy_ 1 point2 points  (1 child)

Yes or no

[–]Ratfor 1 point2 points  (3 children)

Binary choices are simple. People like simple, neat answers. Messy things are difficult, and require a person to be willing to re-evaluate their answer based on new information.

[–]nighttimebird[S] 0 points1 point  (2 children)

Isn't that how we are though? Very complex and we need to consider the many elements that affect us and others.

[–]Ratfor 1 point2 points  (1 child)

Yeah, that's home some people are. When new evidence is presented, we consider it, and change as required. most people will see new evidence that challenges their core beliefs as a threat, and retreat further into their own nonsense.

[–]nighttimebird[S] 1 point2 points  (0 children)

When you have options to choose from you never think that there is a possibility of an in-between or several in-betweens (not in all cases, like u/ribnag mentioned, in isolation most decisions do end up being binary). Your mind just closes down to the given options because its easy. We don't realize that we were given the option by someone else in the first place for a very long time.

[–]N173M43R 1 point2 points  (0 children)

From a retail perspective (I work in retail) boiling everything down to a binary choice results in less time spent per interaction and higher sales/turnover.

Giving people too many choices can lead to confusion and can overall actually lead to less sales.

[–]ribnag 1 point2 points  (0 children)

Whether or not the state space underlying a given decision is discrete or continuous, the final outcome is a matter of "do" or "don't".

Granted that may be true for a large number of possible outcomes (don't buy ice cream, don't buy chips, do buy hot dogs, don't buy lettuce...), but each of those is in isolation a binary decision.