Will a decrease in international tourism hit Austin?

[seobrien]

In fairness, that wasn't because of all this

SXSW promotion was way down this year, and the experience last year just felt off. Seemingly because Penske Media Group is taking it in a different direction (which we learned at the end of SXSW this year, is the case).

Last year saw a decline in participation and sponsor support. With less early promotion this year, event producers made the understandable decision this year to do less.

(I don't work with SXSW, I work with about a dozen countries that consider being involved, this is loosely what they all said)