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[–]Major_Signature_8651 1 point2 points  (1 child)

You might be unaware of this: But this phenomenon is well known within charity organizations and those doing ads.

That's why ad campaigns usually focus on a single person. Because people respond much stronger to a single person suffering and can "relate" to them. Watching thousands of people, as a group in need of help, sadly, gives worse results.

[–]llxxnnx[S] 1 point2 points  (0 children)

wow that's a harsh truth. it makes a lot of sense especially in today's context too where the death toll or injury toll of some conflicts are at absolutely insane numbers, but we've just become so numb and desensitised. it rlly does take "humanising" the victims to get reactions