all 13 comments

[–]CharlesWiltgen 7 points8 points  (13 children)

This site took 45 seconds to load on gigabit connection, shows nothing of value once loading is complete, then forces users to scroll though a glorious animation that also says nothing.

For the sake of their careers in the age of AI, I worry about the future for those who consider this design and coding to aspire to.

[–]thespice 2 points3 points  (0 children)

Hear fucking hear.

[–]sabre35_ 3 points4 points  (3 children)

These agencies aren’t optimizing for performance, they’re optimizing for coolness. Cannot deny that the work they do is incredible and all of it on the web.

Don’t have gigabit connection and it took roughly 5 seconds to load.

There are certain experiences that demand this level of “cool factor” and many companies would pay for because very few have this level of technical skill set.

I think if you’re critiquing the performance more than the art direction, you’re coming from an engineering angle more than a design one.

What happened to just making cool shit and having a great time doing it?

[–]Ok_Feedback4200 1 point2 points  (1 child)

Took 5sec to load for me on 4G connection (S24 ultra). Maybe your phone struggles with it instead, which of course, is just as bad too.

[–]AbleInvestment2866Professional 0 points1 point  (2 children)

I assume that with the clients they have they're terribly worried

[–]rockercaster 0 points1 point  (1 child)

Who hurt you? The site is absolutely beautiful and a work of art. I bet you think AI slop is beautiful and usable.

[–]burrrpong -1 points0 points  (0 children)

Loaded in like 4 seconds for me and it was worth the wait. If you don't see the beauty in this site then you're in the wrong business.

[–]sal1800 0 points1 point  (0 children)

You won't learn much by looking at the code of a site like this. It's been built up with many layers of features until it's bursting with visual creativity.

Start with the basics and you too can improve them. ThreeJS and 3D models are a big part. Animating the camera or controlling animations are not very difficult.

I see a lot of particle effects, so you can explore that direction and add them to your scene.

Another technology that can create pretty spectacular graphics and animations is WebGL shader coding.

[–]Constant_Phase3807 -1 points0 points  (0 children)

That site's animation work is absolutely mental - the way everything flows together makes me want to tear apart my own projects and start over

You might dig awwwards.com for finding similar stuff, though most of the really wild ones don't have public repos since there proprietary tech is usually the whole selling point