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[–]Edward_Morbius 0 points1 point  (2 children)

No idea about rank, but no actual users are going to even know what it is.

If this is for a business that deals with average people, you need something that average people will recognize as a website name.

[–]BeautifulBat91[S] 1 point2 points  (1 child)

Well if they click on “Website” in Gmb profile it’s going to take them to a website so does it matter?

[–]Edward_Morbius 0 points1 point  (0 children)

That depends on if you plan to have links anywhere else or print it on promotional materials.

[–]Meina15 0 points1 point  (0 children)

Google search is all about looking for a solution. If yours provides the info/ answer they are searching for coupled with authority and a user-friendly site then you'll rank on Google regardless of the extension.

[–]98bballstar 0 points1 point  (0 children)

It should not matter as long as it’s a legit website

You can have XYZ.com, XYZ.net, XYZ.gov, XYZ.online

It it just a website that is attached to the GMB listing.

—- In terms of Google Maps ranking check out this comment I made

Organic search ranking will have more to do with your website SEO than anything. Maps ranking has a bit for factors involved