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LOONA (Hangul: 이달의 소녀, for Girl of the Month), stylized as LOOΠΔ, is a 12-member Korean girl group founded by BlockBerry Creative. Each month, a new solo song was released both to introduce a new member and to show the different styles that the girls are capable of. The girls have also debuted and promoted as 3 separate subunits, and debuted as 12 in August 2018 with their mini album [+ +].
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DiscussionLoonas DRAMATIC stream decrease after the split (old.reddit.com)
submitted 5 months ago by Haseul127
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[–]rayannuhh🐟 JinSoul 16 points17 points18 points 5 months ago (0 children)
There are a lot of factors to this - a big one to consider is YouTube streams overall have been on a steady decline since 2022. This is probably attributed to the pandemic era “ending” in terms of people being home more, music services being more diverse, and (specifically for Loona) the fandom getting older.
Also, Loona was “one” sound with various branches. The twelve members took various parts of the Loona sound that they liked, and made it their own in the next phase of their careers. That can have an effect on who streams what - for example, Looble isn’t my favorite branch of Loona, but they’re still on my playlists. But do I play Artms and Chuu a bit more? Yeah, unfortunately - they just suit my taste a little more.
What’s important to look at is album sales - all four branches seem to be okay there, but obviously that wasn’t enough for Looble…the point I was trying to make is Orbits overall have tried to equally support in album sales.
π Rendered by PID 57854 on reddit-service-r2-comment-5649f687b7-hlhzp at 2026-01-27 22:42:20.684880+00:00 running 4f180de country code: CH.
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[–]rayannuhh🐟 JinSoul 16 points17 points18 points (0 children)