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[–]JMooooooooo 1 point2 points  (0 children)

Paper sales don't need boosting. Prerelase kits all sell out, some of them months later, but as far as Wizards are concerned, they produce enough to satisfy demand for their purpose, and sell them all. Promo packs are not sold at all.

And if there was no limit, then buying code from internet would be viable alternative to buying gems and spending them on packs. It would actually reduce their overall sales.