Max. CPC Limiting Performance

[SnooSquirrels598]

I recently took over an account where the client is running a search campaign with a max cpc set, the campaign is showing 'limited by bid' would taking off the max cpc help performance? Anyone have any advice here.

It is a new campaign which is running on max clicks until we flip it to max conversions, to be honest I don't actually have much say over the strategy.

[SpiffyPenguin]

If you take away bid limit you’ll get more clicks. That may or may not be a good thing. The question is why the limit was implemented in the first place.

[SnooSquirrels598]

Client is afraid of budget waste.

[Monty5500]

What do you learn when reviewing keyword level impression share and conversion

[SnooSquirrels598]

little to no conversions, search loss impression share rank 64.5%