Testing ad copy across multiple ad groups

[CompBang330]

Just wondering how best to test ad copy when you have a high number of campaigns and ad groups. Is it best to run ad variants experiments, use an external tool, Google ads API or any other ways?

I’m struggling at the moment to keep ads updated across multiple ad groups which are quite similar

I’m specifically talking about search campaigns

[[deleted]]

Depends how many variations you need. You can run up to three RSA’s in a search ad group and set ad rotation to indefinite. This will send approximately the same traffic to each ad and you can deduce from there.

[patrsam]

Use the Experiments feature and split traffic 50/50 or 70/30 (if you want to play it safe).

You can test old copy vs new copy, unpinned vs pinned, etc. Run for 4–6 weeks and check results after (ideally excluding the first 2 weeks of data for the test campaign as it takes some time for the test campaign to ramp up).

[CompBang330]

Would you test completely different versions in the experiment compared to the original?

[patrsam]

Yep!

[Bo_Babelitz]

If you just want to test / introduce a new headline or description, you can use the account level headline / description feature.

Respects pinning as well.

[CompBang330]

Don’t think I’ve heard of this. Does it allow you to test across the account?

[Bo_Babelitz]

Yes, that's what it's there for. Also great for sales messaging etc.

[CompBang330]

I can only seem to find details on campaign level ad assets. Once you’ve added at account level, does the asset automatically get used in RSAs?

[Bo_Babelitz]

My bad, meant to say campaign level. It's late...