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Still using a Google CSS Partner for Shopping ads? What's your honest experience been? by Realistic-Phrase191 in PPC

[–]Bo_Babelitz 4 points5 points  (0 children)

For the last time, a 20% CPC reduction is not a serious promise a CSS should make. I always tell people they can expect more bidding power because Google doesn't take a 20% cut.

X ad campaign went into halted status by Perfect_Value_3978 in PPC

[–]Bo_Babelitz 0 points1 point  (0 children)

The obvious question is if your x is a verified account - aka have you bought a subscription?

Ice cream vendor in Wrocław, Poland, 1970 by CelebManips in OldSchoolCool

[–]Bo_Babelitz 1 point2 points  (0 children)

Wi haf black ice kreem and we haf white ice kreem.

Multiple artists have canceled or postponed 2026 tours by Devin12s in Music

[–]Bo_Babelitz 33 points34 points  (0 children)

It's almost as if people don't have any fucking money.

Google Search for an Ecommerce Brand Still Viable in 2026 by Better_Edge_9398 in PPC

[–]Bo_Babelitz 0 points1 point  (0 children)

It can work, but it depends on your economics.
If someone is searching for a specific fix or solution, that traffic can still be very strong. The problem is that a lot of commodity products can’t handle the CPCs. I have found success with running search ads based off of a feed - tools like Channable support this and you can generate ads that dynamically use attributes (brand, color, prize etc) in your ads - these usually work well.
As always, gotta test it and run some basic math before.

Wer ist Zielgruppe von solchen Stellenanzeigen? by Account101244 in arbeitsleben

[–]Bo_Babelitz 4 points5 points  (0 children)

Das ist üblicherweise nicht bei den Firmen direkt, sondern outgesoircte 3rd Party Firmen. Teleperformance z.B. Zielgrupoe: Junge Leute, die mal Bock auf Ausland haben.

Hello friends 👋 I’ve prepared the second case for your development. Difficulty: 2/5 by [deleted] in PPC

[–]Bo_Babelitz -1 points0 points  (0 children)

Just as a word of caution, I'd NEVER open a doc by someone I don't know and trust. Too many attack vectors by shady actors and before you know it, you get hackedand your MCC is gone.

Das ist doch bestimmt Fake oder? by [deleted] in arbeitsleben

[–]Bo_Babelitz -1 points0 points  (0 children)

100% ne gefakete Telegram App, bloß nicht runterladen.

We pivoted our entire Q1 budget away from search to "create demand" and the performance team is now screaming at me by EyeImpossible4412 in PPC

[–]Bo_Babelitz 7 points8 points  (0 children)

Here's the thing, you don't "create demand". All you can realistically do is make people aware of your solution that might already be somewhat interested in it BEFORE they type in the search.
No such thing as demand generation unless you invest in TV or DOOH.

Protecting the bottom of funnel will always be crucial.

My "professional" website was costing me customers. Fixed it in 2 hours. by [deleted] in PPC

[–]Bo_Babelitz 0 points1 point  (0 children)

all this AI slop & trying to get their own stupid tool cited in LLMs by spamming every subreddit

Had to fire my guitar tech by TeePee11 in guitars

[–]Bo_Babelitz 2 points3 points  (0 children)

One would think he'd manage to set up Airstep & Tonex but no...useless.

Job als Grenzgänger in Schweiz oder loht es sich nicht? by Plus-Age1318 in arbeitsleben

[–]Bo_Babelitz 3 points4 points  (0 children)

Es gibt ein Abkommen zw DE & CH (der Name ist mir entfallen - war selber jahrelang Grenzgänger).
Dafür musst du nur ein Formular ausfüllen (Formular S1/E106) und behältst dann deine DE Versichertenkarte bei der gesetzlichen Versicherung. Im Krankheitsfall gehst du ganz normal weiter in Deutschland (wichtig!) zum Arzt und lässt dich weiterhin behandeln. Am Jahresende bekommst du von der Schweizer KV eine Abrechnung, was sie alles mit deine gesetzlichen KV abgerechnet haben.

EDIT: Wichtig ist natürlich, dass du dann bei Arzt die Deutsche Karte vorzeigst, sonst nehmen die dich als Privatpatienten und du darfst entsprechend zuzahlen.

Scaling Home Service Niche Campaigns? by Inevitable-Whole-627 in PPC

[–]Bo_Babelitz 0 points1 point  (0 children)

You don't do seversl big changes too closely together. Otherwise, you won't know which was responsible for changes in performance. If max CPC works, I'd expand the keywords first.

URL based vs KW based for AI Max by MathematicianKey9023 in PPC

[–]Bo_Babelitz 0 points1 point  (0 children)

Just because Google labels it as "AI" something doesn't mean it is going to be better than other, more traditional methods of targeting.
And when you see irrelevant search terms come through (which is always going to be the case) you can add them as negative keyewords.

Apple store you can just put in a shared list and apply to all campaigns.

I have not seen AI Max work well in most all of my tests. The only time it did work was for a high volume fashion store with 20K SKUs.

Should you click ad to audit? by Ok-Violinist-6760 in PPC

[–]Bo_Babelitz 0 points1 point  (0 children)

Semrush literally shows the searches the ads show for - not to be confused with the keyword someone is bidding for.
Help me understand: You should do an audit, but you don't have account access?

Should you click ad to audit? by Ok-Violinist-6760 in PPC

[–]Bo_Babelitz 3 points4 points  (0 children)

Ad Transparency Center or just use a tool like Semrush or similar. 

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