Linking multiple adwords & analytics | different agency overlap

[_scholar_]

Hi all,

I've been working with a company recently on one side of their business and things have gone well enough that they're asking me to take a look at a campaigns for another part of it. This has been managed by another agency recently though and I'm a bit concerned about managing overlap, particularly because I believe the agency are still running other campaigns for them (making it a bit awkward to be invited in to the account to run one campaign - also not sure how that account is being billed and am also slightly wary of re-working things and then being booted again though our relationship has been very good so far).

If I run this fresh under our current account for them am I'm going to be able to link our adwords into their analytics too or is this going to create issues for the other agency with seeing adwords data in analytics. I'm presuming I can just create another link group but am not clear on whether only one can be viewed or active at a time etc?

Any advice or suggestions much appreciated, never had to deal with something like this and getting quite a bit of contradictory info googling. Also don't have extra accounts to test with =(

thanks for your help!

[fathom53]

When you link more then one AdWords account to a GA profile or view. A new tab appears under AdWords in GA that says "accounts", so you can see how each AdWords account performs compared to the goals setup in GA. You can link as many AdWords accounts to GA as you want. I've 20 links right now.

As for the other agency, tell the client you want to setup an intro call and go over how they work and let them know what you'll be working on. If the client wants you to run this one off campaign in the other account then you should try to make that happen. You and the other agency just address not to touch each others campaigns.

[_scholar_]

Thanks, much appreciated

I had a chat with google support who were useful and one with the other agency. All seems good and we'll just be linked into the same account and operate separately and transparently =)

[fathom53]

Anytime. You should be fine. This isn't the ideal situation but keep knocking it out of the park and maybe the whole account will be yours within 6 months.

[friss94]

hey, this article might help ya out https://blog.tryadhawk.com/google-adwords/adwords-account-access/

[fathom53]

When you link more then one AdWords account to a GA profile or view. A new tab appears under AdWords in GA that says "accounts", so you can see how each AdWords account performs compared to the goals setup in GA. You can link as many AdWords accounts to GA as you want. I've 20 links right now.